SPORTS NUTRITION IN SERBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sports Protein Powder Loses Share in Sports Protein Products But Continues To Dominate Sales

Sports Non-protein Products Records the Strongest Growth

Number of People Who Visit Gyms and Use Sports Nutrition Continuing To Rise

Competitive Landscape

Sports Nutrition in Serbia Remains Highly Fragmented

Leading Players All Record An Increase in Value Sales in 2018

Manufacturers Move From A Focus on Specialist Publications To Mass-media Channels To Market Their Products

Category Data

Table 1 Sales of Sports Nutrition by Category: Value 2013-2018

Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Executive Summary

Self-medication Becomes More Common Due To Stressful Modern Lifestyles

Value Growth Slows Slightly in 2018 But Remains Healthy

No Major Changes Seen in the Competitive Landscape

Drugstores/parapharmacies Strengthens Its Position at the Expense of Chemists/pharmacies

Growth of Consumer Health Expected To Slow Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

Over the course of the review period sports protein powder saw its value share decline in sports protein products. However, it remained the dominant category, commanding much stronger value sales than sports protein bars and sports protein RTD, which are not as widely available. Sports protein powder has traditionally been the product of choice for bodybuilders and sports enthusiasts, with these consumer groups continuing to shape demand in 2018.

Euromonitor International's Sports Nutrition in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.