SOUP IN SOUTH AFRICA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Consumer Demand for Convenience Drives Sales of Soup in 2018

Manufacturers Focus on Promotional Pricing To Drive Sales

Innovation Expected To Drive Sales Over the Forecast Period

Competitive Landscape

Unilever South Africa Leads Soup in 2018

Private Label Remains A Significant Player

Category Data

Table 1 Sales of Soup by Category: Volume 2013-2018

Table 2 Sales of Soup by Category: Value 2013-2018

Table 3 Sales of Soup by Category: % Volume Growth 2013-2018

Table 4 Sales of Soup by Category: % Value Growth 2013-2018

Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Soup: % Value 2014-2018

Table 7 LBN Brand Shares of Soup: % Value 2015-2018

Table 8 Distribution of Soup by Format: % Value 2013-2018

Table 9 Forecast Sales of Soup by Category: Volume 2018-2023

Table 10 Forecast Sales of Soup by Category: Value 2018-2023

Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Executive Summary

Strong Growth Within Packaged Food in 2018

Convenience and Health Trends Continue To Drive Sales

Tiger Consumer Brands Leads Packaged Food in 2018

Supermarkets Remain Leading Channel, But Losing Ground To Mixed Retailers

Steady Growth Expected As Consumers Focus on Value Added Products

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Demand for convenience is growing, particularly among middle-to-higher-income consumers, who are in the best position to pay more for added convenience. Fast-paced lifestyles mean that these consumers are looking for convenient and healthy meal solutions. Chilled soup continued to gain traction in South Africa, as a growing number of retailers are expanding their ranges and giving these products increased shelf space. Chilled soup carries a relatively high unit price, yet promotional pricing and...

Euromonitor International's Soup in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.