SOUP IN MALAYSIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Packaged Soup Substitutes for Home-made Soup

Convenience Supports the Growing Demand for Packaged Soup

Hypermarkets Leads Distribution

Competitive Landscape

Campbell Soup Southeast Offers A Wide Assortment

the Leading Player Seeks To Extend Its Reach

A Clouet & Co Enters With New Health-orientated Soups

Category Data

Table 1 Sales of Soup by Category: Volume 2013-2018

Table 2 Sales of Soup by Category: Value 2013-2018

Table 3 Sales of Soup by Category: % Volume Growth 2013-2018

Table 4 Sales of Soup by Category: % Value Growth 2013-2018

Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Soup: % Value 2014-2018

Table 7 LBN Brand Shares of Soup: % Value 2015-2018

Table 8 Distribution of Soup by Format: % Value 2013-2018

Table 9 Forecast Sales of Soup by Category: Volume 2018-2023

Table 10 Forecast Sales of Soup by Category: Value 2018-2023

Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Executive Summary

Government Policy Reforms Boost Packaged Food Consumption in 2018

Changing Consumer Preferences Fuel Aggressive Innovation

Leading Players Enter New Categories and Focus on Attracting Foodservice Clients

Brick-and-mortar Grocery Retailers Set To Continue Downsizing

Food Safety Scandals Will Lead More Manufacturers To Seek Official Certifications

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Packaged soup is seen as a substitute for home-made soup, given their similar flavours. Packaged soup is quick and easy to prepare and targets consumers who are pressed for time and want a quick snack or addition to their meal at home. Instant soup sachets are also compact to carry around and easy to prepare. They are especially demanded by consumers who are seeking a taste of home, but are unable to find the necessary ingredients to prepare it fresh.

Euromonitor International's Soup in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.