SOUP IN HUNGARY

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Soup Faces Challenges Due To Maturity and Changes To Lifestyle Trends

New Launches Suggest Strong Potential for Growth in Chilled Soup

Instant Soup Sees Modest Volume Sales Growth Unlike Other Soup Categories

Competitive Landscape

Unilever Continues To Lead Soup Sales

Private Label Less Popular As A Wide Variety of Branded Products Have Low Retail Selling Prices

Category Data

Table 1 Sales of Soup by Category: Volume 2013-2018

Table 2 Sales of Soup by Category: Value 2013-2018

Table 3 Sales of Soup by Category: % Volume Growth 2013-2018

Table 4 Sales of Soup by Category: % Value Growth 2013-2018

Table 5 Sales of Soup by by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Soup: % Value 2014-2018

Table 7 LBN Brand Shares of Soup: % Value 2015-2018

Table 8 Distribution of Soup by Format: % Value 2013-2018

Table 9 Forecast Sales of Soup by Category: Volume 2018-2023

Table 10 Forecast Sales of Soup by Category: Value 2018-2023

Table 11 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Executive Summary

Consumer Willingness To Spend More and Innovation Boost Packaged Food

Consumers More Conscious of Quality and Ingredients

Competition Remains Intense, With Domestic Players Enjoying Support From the Government

Distribution Channels Focus on Improving Consumer Loyalty and Environmental Issues

Growth of Packaged Food Sales Likely To Slow Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 17 Sales of Packaged Food by Category: Volume 2013-2018

Table 18 Sales of Packaged Food by Category: Value 2013-2018

Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 24 Penetration of Private Label by Category: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format and Category: % Value 2018

Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Soup saw volume sales falling in 2018 as merely modest increases were seen in value sales over the course of the year. One major reason is that instant soup and dehydrated soup have been available in Hungary for many years and there is already a wide selection of products available, leaving little space for further innovation and new launches. Another factor suppressing sales is that consumer awareness of the importance of eating healthy food has led to demand shifting away from instant soup and...

Euromonitor International's Soup in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.