SOUP IN CAMEROON

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Low Consumer Awareness Hampers Growth

Increasing Presence of Modern Channels Sustains Distribution of Soup Brands

Competitive Landscape

Soup Highly Fragmented With No Leading Player

Local Players Will Likely Remain Absent From the Category

Category Data

Table 1 Sales of Soup by Category: Volume 2013-2018

Table 2 Sales of Soup by Category: Value 2013-2018

Table 3 Sales of Soup by Category: % Volume Growth 2013-2018

Table 4 Sales of Soup by Category: % Value Growth 2013-2018

Table 5 Distribution of Soup by Format: % Value 2013-2018

Table 6 Forecast Sales of Soup by Category: Volume 2018-2023

Table 7 Forecast Sales of Soup by Category: Value 2018-2023

Table 8 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 9 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Records Strong Retail Value Growth

Rise of the Middle Class Fuels Sales of Economy and Standard Packaged Foods

A Mix of Domestic and International Players Characterise the Fragmented Packaged Food Market

Traditional Grocery Retailers Characterise Sales, Despite Rise of Modern Grocery Retailers

Packaged Food Set To Record Positive Growth Over the Forecast Period

Foodservice

Sales To Foodservice

Category Data

Table 10 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 11 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 12 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 13 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 14 Sales of Packaged Food by Category: Volume 2013-2018

Table 15 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 16 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 17 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 18 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 19 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 20 Penetration of Private Label by Category: % Value 2013-2018

Table 21 Distribution of Packaged Food by Format: % Value 2013-2018

Table 22 Distribution of Packaged Food by Format and Category: % Value 2018

Table 23 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 24 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 25 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In 2018, soup saw small growth in retail volume terms due to the underdeveloped nature of the category. Despite the rising popularity of convenience products, this category did not benefit from a strong shift in consumer behaviour towards instant soup. This was due to several factors such as a strong culture of home cooking and minimal marketing support for these products. In addition, many low-income consumers –the bulk of the population – remained too price sensitive to try these products. Hen...

Euromonitor International's Soup in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soup market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.