Page 1: Executive summary

Introduction

Page 2: Smartphone Overview

Market Overview

Page 3: Global Market - Overview, Market Size (2011-2015e), Smartphone Brand Market Share

Page 4-10: India Market - Overview, Market Size (2011-2015e), Smartphone Platform Market Share, Major Smartphone Operating Systems, Smartphone Application Usage, Top Smartphone Applications, Smartphone Selection Criteria, Smartphone Vendor Analysis

Drivers & Challenges

Page 11: Summary

Page 12-17: Drivers

Page 18: Challenges

Market Opportunity

Page 19-23: Opportunity areas in India for smartphones

Market Trends

Page 24-25: Market Trends

Smartphone Player Profile

Page 26: Feature-Price Trade-Off Matrix for Smartphone Players in India

Page 27-38: Major Public Players

Page 39-54: Major Private Players

Page 55-58: Smartphone Price and Specifications

Strategic Recommendation

Page 59: Strategic Recommendations

Appendix

Page 60: Appendix

Page 61: Sources of Information

A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which was earlier restricted to Personal Digital Assistant (PDA) and portable computers. Smartphones are rapidly replacing feature phones in India. With the number of vendors offering wide variety of smartphone devices, consumers are spoilt for choices with diverse features at different price.

The report begins with ‘Introduction' section covering overview of smartphone which provides basic idea of the technology and brief details regarding the prime features of smartphones.

The ‘Smartphone Overview' section elaborates global & domestic market state of smartphone business. It is accompanied by a plethora of qualitative and statistical information regarding the state of smartphone in major countries such as, smartphone shipments by various vendors and their market share and other related information.

It is followed by ‘Drivers & Challenges' section elaborating the major furtherance & impediments for smartphones in India. Both the ‘drivers' and 'challenges' are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures.

The report continues with ‘Market Opportunity' section where potential application areas for smartphones in India are elaborated. Each of the opportunity areas are accompanied by statistical data for detailed analysis.

Next the recent developments and prominent trends in the market are illuminated under ‘Market Trends' section.

In the ‘Smartphone Player Profiles' section, the key smartphone manufacturers are profiled. The section begins with a feature-price trade-off matrix for smartphone players in the country. It continues with information such as corporate & business highlights covering operational & recent information regarding each company's contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. It also consists of a prices and specifications table for the latest smartphone devices available in India.

The report concludes with the section ‘Strategic Recommendation' which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help enhance and accelerate adoption of smartphones in India.