Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: Current Account Balance: (2010, 2011, 2012, 2013e, 2014e, 2015e), Exchange Rate: Half Yearly (Jan 2014 - May 2014)

Slide 3: Lending Rate: Annual (2010 - 2013), Trade Balance: Annual (2009 - 2012), FDI Net Inflow: (2009- 2012)

Slide 4: GDP at Current Prices: Annual (2010, 2011, 2012, 2013e, 2014e, 2015e), Inflation, Average Consumer Prices: (2010, 2011, 2012, 2013e, 2014e, 2015e)

Introduction

Slide 5-6: Introduction - Smartphone Market Overview

Market Overview

Slide 7: Market Overview - Global

Slide 8: Market Share of Smartphones and their Operating System - Global

Slide 9: Market Overview - China

Government Regulations

Slide 10: Government Regulations - Overview

Drivers & Challenges

Slide 11: Drivers and Challenges - Summary

Slide 12-16: Drivers

Slide 17-18: Challenges

Trends

Slide 19: Trends - Summary

Slide 20-22 - Trends

Competitive Landscape

Slide 23: Porter's Five Forces Analysis

Slide 24-28: Competitive Benchmarking

Slide 29-68: Major Public Players

Market Opportunities

Slide 69-70: Opportunities in the Smartphone Market

Strategic Recommendations

Slide 71: Recommendations

Appendix

Slide 72: Key Ratios Description

Slide 73: Sources of Information

Netscribes' latest market research report titled Smartphone Market in China 2014 states that the rise in disposable income and falling price levels is propelling growth in the market. Smartphones also serve the purposes of computers to some extent. The user-friendly operating systems of the smartphones are increasing the popularity of the smartphones in general. Smartphone market in China would witness a steady growth in the coming years. The China smartphone market is over flowing with phones which uses android operating system. The Chinese government has come up with some government initiatives which would help the market to mature.
Smartphone market share in China is dominated by a few companies out of which majority are domestic. A rising disposable income coupled with the availability of 3G services has increased the popularity of smartphones in China. Smartphone market also face some challenges in the form of security threats as malicious software can be very dangerous for the phones. The country's grey market is dominated by counterfeit phones. Market entry of companies in Chinese smartphone market is easier as there are no strict entry barriers in the particular industry.