SMALL COOKING APPLIANCES IN TAIWAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Sales of Small Cooking Appliances Slow Down Due To Consumers' Lowered Sensitivity To Food Scandals

Coffee Machines Continues To Contribute the Highest Volume Growth Due To the Popular Coffee Culture

Rice Cookers Retain Importance in Daily Life

Competitive Landscape

Tatung Maintains Its Leading Position in Small Cooking Appliances

Local Brands Account for the Majority of Sales, While International Brands See Moderate Growth

A Diversified Marketing Strategy Becomes Increasingly Significant

Category Data

Table 1 Sales of Small Cooking Appliances by Category: Volume 2013-2018

Table 2 Sales of Small Cooking Appliances by Category: Value 2013-2018

Table 3 Sales of Small Cooking Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Small Cooking Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Freestanding Hobs by Format: % Volume 2013-2018

Table 6 NBO Company Shares of Small Cooking Appliances: % Volume 2014-2018

Table 7 LBN Brand Shares of Small Cooking Appliances: % Volume 2015-2018

Table 8 Distribution of Small Cooking Appliances by Format: % Volume 2013-2018

Table 9 Forecast Sales of Small Cooking Appliances by Category: Volume 2018-2023

Table 10 Forecast Sales of Small Cooking Appliances by Category: Value 2018-2023

Table 11 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023

Table 12 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023

Executive Summary

Faster Retail Volume and Value Growth in 2018

Energy-efficient Products Retain Their Significance

Panasonic Expands Its Leading Advantage

Competition Intensifies Between Retailers

A Slowdown Is Projected Over the Forecast Period

Market Indicators

Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 14 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 17 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 18 Sales of Consumer Appliances by Category: Value 2013-2018

Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 20 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 25 Sales of Small Appliances by Category: Volume 2013-2018

Table 26 Sales of Small Appliances by Category: Value 2013-2018

Table 27 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 28 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 29 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 30 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 31 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 32 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 33 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 34 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 36 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 43 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 44 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Retail volume sales of small cooking appliances declined slightly in 2018. Taiwanese consumers have become insensitive to food safety scandals after several occurrences since 2012. Consequently, breadmakers, freestanding hobs and slow cookers witnessed the greatest sales decline in 2018. However, personal types of small cooking appliances have gained prominence due to an increasing number of smaller and single-person households. Over the forecast period, sales of small cooking appliances are exp...

Euromonitor International's Small Cooking Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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