SLEEP AIDS IN DENMARK

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Increase in Sleeplessness Supports Growth

Increasing Demand for Natural Ingredients

Competitive Landscape

Sleep Aids Remains Consolidated

Only Herbal/traditional Sleep Aids Available As OTC

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Continued Growth for Consumer Health in Denmark in 2018

Value Growth Is Slightly Faster in 2018 Than Over the Review Period

Private Label Remains Marginal But Gains Ground

Chemists/pharmacies Remains the Leading Distribution Channel

Moderate Growth Rates Expected Over the Forecast Period

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

A survey conducted by the Danish Health Authority showed an increase in the number of Danes having difficulty sleeping, with 46% of respondents reporting difficulty sleeping in the past 14 days in 2017 versus 41% in 2013. Increasingly busy and stressful lifestyles contributed to this increase. More and more people have less defined working hours as digital devices blur the boundaries between work and home life, contributing to a rising incidence of sleep disorders. Other contributory factors inc...

Euromonitor International's Sleep Aids in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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