SLEEP AIDS IN BULGARIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Merging Between Stress Relief and Sleep Management Opens Niche for Innovation

Value and Affordability Are Essential To Sustain Growth in Highly Competitive Category

More Targeted Focus on Generation Z As High Potential Segment

Competitive Landscape

Local Producer Panacea 2001 Expands in Delivery Format

Innovative Magne B6 Good Night Challenges Share of OTC Sleep Aids

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Sustainable Growth of Consumer Health

Value and Affordability Shape Demand for Consumer Health

Wholesalers and Distributors Offer Additional Services

Consumer-centricity Powered by Digitalisation

Modernisation Efforts in Bulgaria Promise Stable Growth for Consumer Health

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Stressful and demanding lifestyles in Bulgaria are leading to sustainable demand for sleep aids and mood relaxing remedies. Players recognise the potential of both areas in consumer health and are investing heavily in marketing, and research and development to create remedies with a more holistic spectrum of treatment that address sleep and mood challenges simultaneously. Hybrid products incorporating the mood relaxing components of dietary supplements with common sleep aids ingredients were per...

Euromonitor International's Sleep Aids in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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