SLEEP AIDS IN ITALY

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Italians Affected by Increasing Levels of Stress and Sleep Disorders

Sleep Aids Appreciated for Offering A Gentle Solution To Improve Sleep

Rising Demand for Naturally Positioned Products

Competitive Landscape

Aboca Increases Its Lead Due To Consumers' Trust in Its Herbal Products

Domestic Companies Continue To Lead

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Italians' Focus on Long-term Health and Prevention Ensures Steady Growth

An Increasingly Stressed and Ageing Population Is Shaping Consumer Health Demand

Domestic Herbal Specialist Aboca Continues To Gain Share in Italy

OTC Medicines Permitted for Retail Through Online Pharmacies

Positive Forecast Due To the Trend Towards Wellbeing and Self-medication

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Growth of sleep aids was driven by the increasing number of Italians affected by sleep disorders in 2018. Some 10 million Italians suffer from chronic insomnia, while nearly 30 million suffer from acute or transitory insomnia according to EuroDap, the European Association for Panic Attacks. Various sleep disorders, such as struggling to fall asleep or waking up in the night, affect a great number of Italians.

Euromonitor International's Sleep Aids in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.