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Sleep Aids in the US

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SLEEP AIDS IN THE US

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Sleep Aids Is One of the Fastest Growing Categories in OTC Products

                Increased Stress and Sleeplessness Plague Consumers

                  Pharmaceutical Products Are Still Preferred Over Natural Products

                    Competitive Landscape

                      Intense Competition Drives Growth

                        Zzzquil Benefits From Brand Extensions

                          Consumers Choose Melatonin for Natural Relief

                            Category Data

                              Table 1 Sales of Sleep Aids: Value 2013-2018

                                Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

                                      Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

                                        Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

                                          Executive Summary

                                            Players Innovate To Follow Consumers' Changing Lifestyles

                                              Positive Growth in 2018, Although at A Slower Pace

                                                A Fragmented Competitive Environment

                                                  the Move Towards Internet Retailing

                                                    Continued Growth for Consumer Health, Despite Maturity and Concern About Changes

                                                      Market Indicators

                                                        Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

                                                          Table 8 Life Expectancy at Birth 2013-2018

                                                            Market Data

                                                              Table 9 Sales of Consumer Health by Category: Value 2013-2018

                                                                Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

                                                                  Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

                                                                    Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

                                                                      Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

                                                                        Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

                                                                          Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

                                                                            Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

                                                                              Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

                                                                                Appendix

                                                                                  OTC Registration and Classification

                                                                                    Vitamins and Dietary Supplements (vds) Registration and Classification

                                                                                      Self-medication/self-care and Preventive Medicine

                                                                                        Switches

                                                                                          Summary 1 OTC: Switches

                                                                                            Sources

                                                                                              Summary 2 Research Sources

                                                                                              Sleep aids is one of the fastest growing categories in OTC products, posting close to double-digit growth in both 2017 and 2018. Historically, consumers have been most exposed to sleep aids in the form of additives to either systemic analgesics or night-time cough and cold products, but the need for separate products that can address sleeplessness without additional pharmaceutical components has led to a proliferation of sleep aids, both from big pharmaceutical companies such as The Procter & Ga...

                                                                                              Euromonitor International's Sleep Aids in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

                                                                                              Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                              Why buy this report?
                                                                                              * Get a detailed picture of the Sleep Aids market;
                                                                                              * Pinpoint growth sectors and identify factors driving change;
                                                                                              * Understand the competitive environment, the market’s major players and leading brands;
                                                                                              * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                              Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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