SLEEP AIDS IN ROMANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Positive Growth Expected in Sleep Aids Over the Forecast Period

Burgeoning Use of Digital Devices Likely To Support Growth in Sales of Sleep Aids

Population Ageing Another Positive Trend in Favour of Sales Growth in Sleep Aids

Competitive Landscape

Gedeon Richter Maintains Its Strong Leading Position in Sleep Aids

Walmark Maintains Second Position As Demand Shifts To Herbal/traditional Products

High Degree of Fragmentation Due To Proliferation of Herbal/traditional Sleep Aids

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Consumer Health Continues To Develop As Positive Influences Spur Growth

Consistent Performance and Strong Growth Indications of A Healthy Industry

Strong Local Companies Compete With Regional Players and Major Multinationals

Chemists/pharmacies Remains Dominant in Consumer Health Distribution

Further Positive Growth Expected, With Paediatric Consumer Health To Lead the Way

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

OTC sleep aids is expected to generate further sales growth as the category’s consumer base continues to expand. The main influence on the strong performance expected in the category is the increasingly hectic and stressful lives of urban consumers. Indeed, greater pressure at work, more demanding social lives and inconsistent sleeping patterns are all major reasons for the epidemic of disturbed sleeping habits and this can be expected to continue driving demand for sleep aids. Furthermore, slee...

Euromonitor International's Sleep Aids in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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