SLEEP AIDS IN GREECE

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

High Levels of Anxiety Result in An Expansion of the Consumer Base for Sleep Aids

Herbal Products Attract New Consumers To Sleep Aids

Greater Penetration and Maturity Means Slowing Growth Rates Ahead

Competitive Landscape

Lanes Quiet Life Leads Sales

Fragmentation Leads To Losses for Most Key Brands

Valerian Remains the Most Popular Ingredient

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Consumer Health Reshaped by Legislative Changes

Sales Increase Amid Price Hikes and An Increase in Self-medication

Depon Remains the Undisputed Leading Brand

Despite the Liberation of OTC Products' Distribution, Chemists/pharmacies Continues To Hold the Lion's Share

Forecasts Are Optimistic for Consumer Health

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Amid economic downturn and widespread uncertainty in the country, anxiety levels have increased, resulting in more Greeks needing to use sleep aids. Although economic indicators suggest a better future for the Greek economy, consumer confidence has not recovered, unemployment rates remain high and purchasing power remains low, which means that it is unlikely that stress levels will drop in the short term.

Euromonitor International's Sleep Aids in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.