Sleep Aids in Turkey
SLEEP AIDS IN TURKEY
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Hectic Lifestyles Continue To Drive Sales of Sleep Aids
Healthier Lifestyles To Potentially Adversely Impact Sleep Aids
Passion Flower and Valerian Root Remain Popular Ingredients
Competitive Landscape
International Manufacturers Dominate Sleep Aids
Strict Controls on Advertising Content
Category Data
Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Executive Summary
Consumer Health Continues To Post Healthy Growth in 2018
Turkey Drops A Proposed Rx To OTC Bill
Leading Pharmaceutical Players Focus on OTC Products
Chemists/pharmacies Remains the Leading Distribution Channel
Consumer Health Expected To Register Further Solid Growth Over the Forecast Period
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
In 2018, sales of sleep aids in Turkey continued to be supported by more consumers in urban areas experiencing disrupted sleep due to anxiety and rising stress levels. Growth over the forecast period will likely be fuelled by ongoing urbanisation, more time spent commuting, increasing traffic congestion and busier work schedules. The prevalence of sleep disorders is also increasing due to the distraction of technology, with many consumers going to bed late and spending time on their electronics...
Euromonitor International's Sleep Aids in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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