Sleep Aids in Hungary
SLEEP AIDS IN HUNGARY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Increasing Need for Sleep Aids
Self-medication and Addiction
Natural Trend
Competitive Landscape
New Leader Due To Ownership Changes
Fragmented Category, With the Dominance of Herbal Products
Growth Opportunities
Category Data
Table 1 Sales of Sleep Aids: Value 2013-2018
Table 2 Sales of Sleep Aids: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018
Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018
Table 5 Forecast Sales of Sleep Aids: Value 2018-2023
Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023
Executive Summary
Consumer Health Benefits From Changing Consumer Lifestyles
Trends and Events in Consumer Health
Advertising Remains Key To Success
the Rise of Internet Retailing
Healthy Is the New Trendy
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Sleep aids saw strong growth in Hungary in the review period, as busy, hectic lifestyles and increasing stress caused various types of sleeping disorders. The declining number of hours of sleep, due to the increasing workload for both men and women, constant use of digital devices and adherence to stimulants also make it more difficult to sustain deep sleep and relaxation. Insomnia is a particular problem in Hungary, and many consumers use sleep aids to combat it in order be able to maintain a h...
Euromonitor International's Sleep Aids in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.