SLEEP AIDS IN EGYPT

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Demand for Sleep Aids Remains Low But Looks Set To Increase

Natural Remedies Remain More Popular Than Sleep Aids

Competitive Landscape

Local Producers Lead As Low Demand Discourages Imports

No New Launches Due To Rigid Regulatory Environment

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Consumer Health Stabilises in 2018 Following Crisis of 2017

Price Hikes Impact Negatively on Volume Sales in Most Categories

Rigid Regulatory Environment Continues To Discourage New Entries

Chemists/pharmacies Continue To Dominate Consumer Health Distribution

Demand Expected To Remain Strong Despite Strict Regulatory Controls

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Distribution of Consumer Health by Format: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format and Category: % Value 2018

Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 1 Research Sources

Sleep aids remained one of the smallest consumer health categories in Egypt in value terms in 2018. The assortment of products on offer in the category was limited, while consumer awareness remained low due to the prohibition of marketing activities. Demand was further hampered by the fact that using sleep aids is considered taboo in the country, with many Egyptians preferring to use herbal infusions and other natural alternatives instead. Consumers with chronic sleep disorders tend to seek the...

Euromonitor International's Sleep Aids in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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