SLEEP AIDS IN BELGIUM

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the "sleep Hormone" Should Maintain Dynamism

Virtuous Cycle of Energy and Calming Products

Fighting Stress Should Remain A Crucial Need

Competitive Landscape

Metagenics Belgium at the Head of A Dynamic Trio

Sanofi-Synthélabo Enters Category

Dynamic Brands Offer Competition To Newcomers

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Differing Fates for OTC Products and Other Consumer Health

Non-otc Products Also Have Their Own Constraints

Generic, Medium-sized And/or Local Manufacturers Fare Better Than Ethical Multinationals

Movement Within Distribution

Manufacturers Remain Wary of Future Legislation

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Even though sleep aids was the fastest growing product during the review period, with double-digit current value growth in most years, the category could reach saturation during the forecast period. After such a high penetration rate and high number of new brand variants, this could become a reality, but not in the short term. The category should continue to attract Belgians due to growing demand from new consumers and should retain loyal customers and encourage them to trade up to products with...

Euromonitor International's Sleep Aids in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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