SLEEP AIDS IN AUSTRIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Austrians Finding It Increasingly Difficult To Fall Asleep

Herbal/traditional Products Perceived As Less Harmful To Health

Potential Increase in Demand for A Natural Approach To Treating Insomnia

Competitive Landscape

Manufacturers Set To Continue To Focus on Herbal Ingredients

Importance of Vegan/vegetarian Certification Expected To Increase

"aids for Sleeping" As Opposed To "aids for Calming Down"

Category Data

Table 1 Sales of Sleep Aids: Value 2013-2018

Table 2 Sales of Sleep Aids: % Value Growth 2013-2018

Table 3 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 4 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 5 Forecast Sales of Sleep Aids: Value 2018-2023

Table 6 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Executive Summary

Good Overall Performance From Consumer Health in 2018

the Health and Wellness Trend and Higher Stress Levels Among the Key Drivers of Value Growth

International Manufacturers Lead Sales, Closely Followed by Domestic Players

Chemists/pharmacies Remains the Leading Distribution Channel

Further Growth Anticipated But Slower Than in 2018

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 8 Life Expectancy at Birth 2013-2018

Market Data

Table 9 Sales of Consumer Health by Category: Value 2013-2018

Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018

Table 14 Distribution of Consumer Health by Format: % Value 2013-2018

Table 15 Distribution of Consumer Health by Format and Category: % Value 2018

Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

With the faster pace of life and longer working hours, many Austrians are increasingly facing stressful situations throughout the day, which often leads to a state of agitation and anxiety. While life out of the office should be more relaxed, many Austrians are finding it difficult to fall asleep and thus get the rest they need before facing a new day. According to surveys conducted by the Medical University of Vienna, 30% of Austrians reported problems falling asleep in 2018, up significantly f...

Euromonitor International's Sleep Aids in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sleep Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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