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Global Shortening Market Research Report 2019

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Table of Contents

    Executive Summary

      1 Shortening Market Overview

      • 1.1 Product Overview and Scope of Shortening
      • 1.2 Shortening Segment by Type
        • 1.2.1 Global Shortening Production Growth Rate Comparison by Type (2014-2025)
        • 1.2.2 All Purpose Shortening
        • 1.2.3 Emulsified Shortening
        • 1.2.4 High Stability Shortening
      • 1.3 Shortening Segment by Application
        • 1.3.1 Shortening Consumption Comparison by Application (2014-2025)
        • 1.3.2 Baking
        • 1.3.3 Frying
        • 1.3.4 Confectionery and Pastry
        • 1.3.5 Other
      • 1.3 Global Shortening Market by Region
        • 1.3.1 Global Shortening Market Size Region
        • 1.3.2 North America Status and Prospect (2014-2025)
        • 1.3.3 Europe Status and Prospect (2014-2025)
        • 1.3.4 China Status and Prospect (2014-2025)
        • 1.3.5 Japan Status and Prospect (2014-2025)
        • 1.3.6 Southeast Asia Status and Prospect (2014-2025)
        • 1.3.7 India Status and Prospect (2014-2025)
      • 1.4 Global Shortening Market Size
        • 1.4.1 Global Shortening Revenue (2014-2025)
        • 1.4.2 Global Shortening Production (2014-2025)

      2 Global Shortening Market Competition by Manufacturers

      • 2.1 Global Shortening Production Market Share by Manufacturers (2014-2019)
      • 2.2 Global Shortening Revenue Share by Manufacturers (2014-2019)
      • 2.3 Global Shortening Average Price by Manufacturers (2014-2019)
      • 2.4 Manufacturers Shortening Production Sites, Area Served, Product Types
      • 2.5 Shortening Market Competitive Situation and Trends
        • 2.5.1 Shortening Market Concentration Rate
        • 2.5.2 Shortening Market Share of Top 3 and Top 5 Manufacturers
        • 2.5.3 Mergers & Acquisitions, Expansion

      3 Global Shortening Production Market Share by Regions

      • 3.1 Global Shortening Production Market Share by Regions
      • 3.2 Global Shortening Revenue Market Share by Regions (2014-2019)
      • 3.3 Global Shortening Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.4 North America Shortening Production
        • 3.4.1 North America Shortening Production Growth Rate (2014-2019)
        • 3.4.2 North America Shortening Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.5 Europe Shortening Production
        • 3.5.1 Europe Shortening Production Growth Rate (2014-2019)
        • 3.5.2 Europe Shortening Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.6 China Shortening Production (2014-2019)
        • 3.6.1 China Shortening Production Growth Rate (2014-2019)
        • 3.6.2 China Shortening Production, Revenue, Price and Gross Margin (2014-2019)
      • 3.7 Japan Shortening Production (2014-2019)
        • 3.7.1 Japan Shortening Production Growth Rate (2014-2019)
        • 3.7.2 Japan Shortening Production, Revenue, Price and Gross Margin (2014-2019)

      4 Global Shortening Consumption by Regions

      • 4.1 Global Shortening Consumption by Regions
      • 4.2 North America Shortening Consumption (2014-2019)
      • 4.3 Europe Shortening Consumption (2014-2019)
      • 4.4 China Shortening Consumption (2014-2019)
      • 4.5 Japan Shortening Consumption (2014-2019)

      5 Global Shortening Production, Revenue, Price Trend by Type

      • 5.1 Global Shortening Production Market Share by Type (2014-2019)
      • 5.2 Global Shortening Revenue Market Share by Type (2014-2019)
      • 5.3 Global Shortening Price by Type (2014-2019)
      • 5.4 Global Shortening Production Growth by Type (2014-2019)

      6 Global Shortening Market Analysis by Applications

      • 6.1 Global Shortening Consumption Market Share by Application (2014-2019)
      • 6.2 Global Shortening Consumption Growth Rate by Application (2014-2019)

      7 Company Profiles and Key Figures in Shortening Business

      • 7.1 Olenex
        • 7.1.1 Olenex Shortening Production Sites and Area Served
        • 7.1.2 Shortening Product Introduction, Application and Specification
        • 7.1.3 Olenex Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.1.4 Main Business and Markets Served
      • 7.2 ADM
        • 7.2.1 ADM Shortening Production Sites and Area Served
        • 7.2.2 Shortening Product Introduction, Application and Specification
        • 7.2.3 ADM Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.2.4 Main Business and Markets Served
      • 7.3 Walter Rau
        • 7.3.1 Walter Rau Shortening Production Sites and Area Served
        • 7.3.2 Shortening Product Introduction, Application and Specification
        • 7.3.3 Walter Rau Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.3.4 Main Business and Markets Served
      • 7.4 Y?ld?z Holding
        • 7.4.1 Y?ld?z Holding Shortening Production Sites and Area Served
        • 7.4.2 Shortening Product Introduction, Application and Specification
        • 7.4.3 Y?ld?z Holding Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.4.4 Main Business and Markets Served
      • 7.5 VFI GmbH
        • 7.5.1 VFI GmbH Shortening Production Sites and Area Served
        • 7.5.2 Shortening Product Introduction, Application and Specification
        • 7.5.3 VFI GmbH Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.5.4 Main Business and Markets Served
      • 7.6 AAK
        • 7.6.1 AAK Shortening Production Sites and Area Served
        • 7.6.2 Shortening Product Introduction, Application and Specification
        • 7.6.3 AAK Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.6.4 Main Business and Markets Served
      • 7.7 Zeelandia
        • 7.7.1 Zeelandia Shortening Production Sites and Area Served
        • 7.7.2 Shortening Product Introduction, Application and Specification
        • 7.7.3 Zeelandia Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.7.4 Main Business and Markets Served
      • 7.8 Puratos
        • 7.8.1 Puratos Shortening Production Sites and Area Served
        • 7.8.2 Shortening Product Introduction, Application and Specification
        • 7.8.3 Puratos Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.8.4 Main Business and Markets Served
      • 7.9 Princes Group
        • 7.9.1 Princes Group Shortening Production Sites and Area Served
        • 7.9.2 Shortening Product Introduction, Application and Specification
        • 7.9.3 Princes Group Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.9.4 Main Business and Markets Served
      • 7.10 HAS Group
        • 7.10.1 HAS Group Shortening Production Sites and Area Served
        • 7.10.2 Shortening Product Introduction, Application and Specification
        • 7.10.3 HAS Group Shortening Production, Revenue, Price and Gross Margin (2014-2019)
        • 7.10.4 Main Business and Markets Served

      8 Shortening Manufacturing Cost Analysis

      • 8.1 Shortening Key Raw Materials Analysis
        • 8.1.1 Key Raw Materials
        • 8.1.2 Price Trend of Key Raw Materials
        • 8.1.3 Key Suppliers of Raw Materials
      • 8.2 Proportion of Manufacturing Cost Structure
      • 8.3 Manufacturing Process Analysis of Shortening
      • 8.4 Shortening Industrial Chain Analysis

      9 Marketing Channel, Distributors and Customers

      • 9.1 Marketing Channel
        • 9.1.1 Direct Marketing
        • 9.1.2 Indirect Marketing
      • 9.2 Shortening Distributors List
      • 9.3 Shortening Customers

      10 Market Dynamics

      • 10.1 Market Trends
      • 10.2 Opportunities
      • 10.3 Market Drivers
      • 10.4 Challenges
      • 10.5 Influence Factors

      11 Global Shortening Market Forecast

      • 11.1 Global Shortening Production, Revenue Forecast
        • 11.1.1 Global Shortening Production Growth Rate Forecast (2019-2025)
        • 11.1.2 Global Shortening Revenue and Growth Rate Forecast (2019-2025)
        • 11.1.3 Global Shortening Price and Trend Forecast (2019-2025)
      • 11.2 Global Shortening Production Forecast by Regions (2019-2025)
        • 11.2.1 North America Shortening Production, Revenue Forecast (2019-2025)
        • 11.2.2 Europe Shortening Production, Revenue Forecast (2019-2025)
        • 11.2.3 China Shortening Production, Revenue Forecast (2019-2025)
        • 11.2.4 Japan Shortening Production, Revenue Forecast (2019-2025)
      • 11.3 Global Shortening Consumption Forecast by Regions (2019-2025)
        • 11.3.1 North America Shortening Consumption Forecast (2019-2025)
        • 11.3.2 Europe Shortening Consumption Forecast (2019-2025)
        • 11.3.3 China Shortening Consumption Forecast (2019-2025)
        • 11.3.4 Japan Shortening Consumption Forecast (2019-2025)
      • 11.4 Global Shortening Production, Revenue and Price Forecast by Type (2019-2025)
      • 11.5 Global Shortening Consumption Forecast by Application (2019-2025)

      12 Research Findings and Conclusion

        13 Methodology and Data Source

        • 13.1 Methodology/Research Approach
          • 13.1.1 Research Programs/Design
          • 13.1.2 Market Size Estimation
          • 13.1.3 Market Breakdown and Data Triangulation
        • 13.2 Data Source
          • 13.2.1 Secondary Sources
          • 13.2.2 Primary Sources
        • 13.3 Author List

        This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.
        First, shortening are widely used in frying, making confectionery and bakery. With the development of economy, not only retail but also food processing needs more shortening. However, due to the ban of the use of shortening in Europe, the consumption of shortening is decreasing year by year.
        The Europe shortening consumption has been reached 581 K MT in 2017, from 605 K MT in 2013, with an average growth rate of about -1.01%. Oil, fat are the main raw materials of shortening. The price of shortening fluctuates with the market demand instead of raw materials price. As the capacity of shortening grows rapidly in recent years, the price of shortening has also been trending up. It is estimated that the price of shortening would still going up slightly in the coming years.
        Third, the export and import business of shortening is frequent, with Europe the major import country. The import of shortening has been decreasing with the growth of the consumption in Europe.

        The global Shortening market is valued at xx million US$ in 2018 is expected to reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
        This report focuses on Shortening volume and value at global level, regional level and company level. From a global perspective, this report represents overall Shortening market size by analyzing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, China and Japan.
        At company level, this report focuses on the production capacity, ex-factory price, revenue and market share for each manufacturer covered in this report.

        The following manufacturers are covered:
        Olenex
        ADM
        Walter Rau
        Y?ld?z Holding
        VFI GmbH
        AAK
        Zeelandia
        Puratos
        Princes Group
        HAS Group

        Segment by Regions
        North America
        Europe
        China
        Japan

        Segment by Type
        All Purpose Shortening
        Emulsified Shortening
        High Stability Shortening

        Segment by Application
        Baking
        Frying
        Confectionery and Pastry
        Other

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