Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)

Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Introduction

Slide 5-10: Set-Top Box - Overview, Types, Broadcasting System, Satellite DTH-Architecture, IPTV-Architecture, Advantages of Digital Broadcasting

Market Overview

Slide 11-15: Market Overview - Global, Market Overview - India, Penetration of TV, Digitization Scenario in India

Government Initiatives

Slide 16: Government Initiatives - Summary

Slide 17-19: TRAI Regulation, FDI Ceiling, Cable TV Network Amendment Bill 2011

Drivers & Challenges

Slide 20: Drivers and Challenges - Summary

Slide 21-24: Drivers

Slide 25: Challenges

Key Trends

Slide 26: Key Trends: Summary

Slide 27-28: Trends

Competitive Landscape

Slide 29: Porter's Five Forces Analysis

Slide 30-34: Competitive Benchmarking

Slide 35-54: Major Public Players

Slide 55-79: Major Private Players

Market Opportunities

Slide 80: Market Opportunity - Summary

Slide 81-83: Digital Cable TV Service, Direct To Home Service, Internet Protocol TV Service

Strategic Recommendations

Slide 84-85: Strategic Recommendations

Appendix

Slide 86: Key Ratios Description

Slide 87: Sources of Information

Netscribes' latest market research report titled Set-top Box Market in India portrays the digitization process in India. Set-top boxes have become a necessity for any household who wants a digital experience. Smart television with high definition channel has pushed the demand for set-top boxes in India. Global set-top box market is set to grow at a steady pace. Mostly, the set-top box manufacturers are foreign. In India the government policies are quite stringent. Two phases of digitization has already been completed in India. The initial cost of installation is very high therefore the adaptation by the rural population is quite low. China has already prepared to enter the set-top box market in India.
Rise in disposable income along with high penetration of television in rural India is driving the Indian set-top box market. One of the challenges faced by the set-top box in India is the low domestic production. There is also a shortage in supply of set-top boxes due to the same reason. Recent trends such as software companies partnering with the STB manufacturers can be observed. Television manufacturers are also manufacturing television sets which are integrated with the set-top boxes. Set-top box reviews have made it clear that the picture quality is quite good.