SAVOURY SNACKS IN PAKISTAN

Euromonitor International

July 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Potato Chips To Remain the Favourite Savoury Snack

Evolving Consumer Choices To Positively Influence Growth of Savoury Biscuits

Consumer Awareness of Packaged Nuts, Seeds and Trail Mixes To Increase Slowly

Competitive Landscape

PepsiCo Inc Continues To Lead Savoury Snacks

Oye Hoye Loses Growth Trajectory in 2018

Unbranded Alternatives Pose A Tough Challenge To Brands

Category Data

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018

Table 2 Sales of Savoury Snacks by Category: Value 2013-2018

Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018

Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018

Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Continues To Record Positive Growth

Packaged Food Continues To Benefit From Urbanisation As High Inflation Returns

Local Players Continue To Dominate the Highly Fragmented Competitive Environment

Traditional Grocery Retailers Remains the Dominant Channel

Urbanisation and Rising Demand for Convenience Likely To Be Major Growth Drivers

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

All snack brands compete for a “share of wallet”, usually of children and young adults, who like to switch between products and enjoy variety. Given the rapid entrance of new brands and the traditional habits of Pakistanis, potato chips remained the favourite savoury snack of consumers, especially among children and young adults. However, constant value growth is expected to be lower over the forecast period than that of the review period due to saturation and the already deep retail penetration...

Euromonitor International's Savoury Snacks in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Nuts, Seeds and Trail Mixes, Other Savoury Snacks, Popcorn, Pretzels, Salty Snacks, Savoury Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Savoury Snacks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.