SAUCES, DRESSINGS AND CONDIMENTS IN KENYA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Health-conscious Consumers Require Manufacturers To Innovate

Experimental Consumers Promote Exotic Condiments' Growth

Modern Retailing Dominates

Competitive Landscape

Ketchup Maintains Its Popularity

Fast Food Chains Drive the Popularity of Sauces, Dressings and Condiments

Brands Run Aggressive Marketing Campaigns

Category Data

Table 1 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

Table 2 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Table 3 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

Table 4 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

Table 6 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

Table 7 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

Table 8 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

Table 9 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

Table 10 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Executive Summary

Growth of Packaged Food Remains Healthy in 2018

Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication

Government Supports Local Manufacturers With Its Big Four Agenda

Modern Retailing Continues To Gain Ground in 2018

Strong Performance Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Health-conscious consumers are preferring sauces, dressings and condiments that contain less oil, sugar and salt. This is amid global health concerns that products among sauces, dressings and condiments can be particularly heavily loaded with calories leading to lifestyle diseases such as diabetes. Therefore, manufacturers have been forced to innovate and increasingly have more products that cater to health-conscious consumers. A good example is table sauces, where many products have a light ver...

Euromonitor International's Sauces, Dressings and Condiments in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Cooking Ingredients, Dips, Other Sauces, Dressings and Condiments, Pickled Products, Table Sauces, Tomato Pastes and Purées, Yeast-based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sauces, Dressings and Condiments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.