RICE, PASTA AND NOODLES IN TAIWAN

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Instant Noodles Drives Overall Category Growth

New Experiences Are Important

Concern Over Excessive Starch Intake Will Continue To Impact Demand

Competitive Landscape

Yeedon Enterprises Co Is the Category Leader

Connecting With the Younger Generation Is Important

Imported Brands Are Gaining A Foothold Through the Premium Segment

Category Data

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018

Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018

Table 8 NBO Company Shares of Rice: % Value 2014-2018

Table 9 LBN Brand Shares of Rice: % Value 2015-2018

Table 10 NBO Company Shares of Pasta: % Value 2014-2018

Table 11 LBN Brand Shares of Pasta: % Value 2015-2018

Table 12 NBO Company Shares of Noodles: % Value 2014-2018

Table 13 LBN Brand Shares of Noodles: % Value 2015-2018

Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018

Table 15 Distribution of Rice by Format: % Value 2013-2018

Table 16 Distribution of Pasta by Format: % Value 2013-2018

Table 17 Distribution of Noodles by Format: % Value 2013-2018

Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023

Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023

Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023

Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Executive Summary

Taiwanese Consumers Demand Healthier Packaged Food Products

Convenience Factor Exerts Growing Influence Over Packaged Food Choices

Private Label Lines and Imported Brands Gain Ground As Food Safety Concerns Rise

Supermarkets Poised To Become the Leading Distribution Channel for Packaged Food

Intense Competition Will Drive Innovation and Efforts To Revamp Brand Images

Foodservice

Sales To Foodservice

Consumer Foodservice

Taiwanese Consumers Increasingly Demand Lighter and Healthier Foodservice Options

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 26 Sales of Packaged Food by Category: Volume 2013-2018

Table 27 Sales of Packaged Food by Category: Value 2013-2018

Table 28 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 29 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 30 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 31 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 32 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 33 Penetration of Private Label by Category: % Value 2013-2018

Table 34 Distribution of Packaged Food by Format: % Value 2013-2018

Table 35 Distribution of Packaged Food by Format and Category: % Value 2018

Table 36 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 37 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 38 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 39 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Rice, pasta and noodles is a very stable category, as these products are perceived by consumers to be daily necessities. Growth was achieved across the main categories of rice, pasta and noodles, as these products are largely interchangeable, being close substitutes for one another; however, instant noodles was an exception, posting growth that was higher than the average in 2018 and driving the category forward. Robust innovation efforts from both local and international brands have widened the...

Euromonitor International's Rice, Pasta and Noodles in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.