RICE, PASTA AND NOODLES IN MALAYSIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Korean-style Instant Noodles Tap Into Consumers' Preferences

Rice, Pasta and Noodles Remains Essential for Daily Consumption

Competitive Landscape

Instant Noodles Players Penetrate With New Products and Branding

Smaller Noodles Players To Be Forced Out

Domestic Players Advertise Aggressively and Partner With Overseas Players

Category Data

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2013-2018

Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018

Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018

Table 8 NBO Company Shares of Rice: % Value 2014-2018

Table 9 LBN Brand Shares of Rice: % Value 2015-2018

Table 10 NBO Company Shares of Pasta: % Value 2014-2018

Table 11 LBN Brand Shares of Pasta: % Value 2015-2018

Table 12 NBO Company Shares of Noodles: % Value 2014-2018

Table 13 LBN Brand Shares of Noodles: % Value 2015-2018

Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018

Table 15 Distribution of Rice by Format: % Value 2013-2018

Table 16 Distribution of Pasta by Format: % Value 2013-2018

Table 17 Distribution of Noodles by Format: % Value 2013-2018

Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023

Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023

Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023

Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Executive Summary

Government Policy Reforms Boost Packaged Food Consumption in 2018

Changing Consumer Preferences Fuel Aggressive Innovation

Leading Players Enter New Categories and Focus on Attracting Foodservice Clients

Brick-and-mortar Grocery Retailers Set To Continue Downsizing

Food Safety Scandals Will Lead More Manufacturers To Seek Official Certifications

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 22 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 23 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 24 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 25 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 26 Sales of Packaged Food by Category: Volume 2013-2018

Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 32 Penetration of Private Label by Category: % Value 2013-2018

Table 33 Distribution of Packaged Food by Format: % Value 2013-2018

Table 34 Distribution of Packaged Food by Format and Category: % Value 2018

Table 35 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 36 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 37 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 38 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Local consumers’ preferences have gradually switched from craving traditional to Korean-style instant noodles such as ramen, u-dong and kimchi noodle. The influence of Korean drama and increasingly Korean food introduced through foodservice such as Domino’s Ssamjeang Prawn Pizza launched in June 2018 is driving consumers to indulge in Korean instant noodles. In addition, young consumers treat Korean instant noodles as an indulgence product for supper and are brand conscious regardless of the pre...

Euromonitor International's Rice, Pasta and Noodles in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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