RICE, PASTA AND NOODLES IN KENYA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Instant Noodles Drives Growth

Health-aware Consumers Drive Innovation

Modern Retailers Dominate As the Main Distribution Channel

Competitive Landscape

International Players Compete With Local Players for Value Share

Local Firms Aggressively Use Promotions

Local Players Innovate To Compete With International Players

Category Data

Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2013-2018

Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2013-2018

Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2013-2018

Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Rice, Pasta and Noodles: % Value 2014-2018

Table 6 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2015-2018

Table 7 NBO Company Shares of Rice: % Value 2014-2018

Table 8 LBN Brand Shares of Rice: % Value 2015-2018

Table 9 NBO Company Shares of Pasta: % Value 2014-2018

Table 10 LBN Brand Shares of Pasta: % Value 2015-2018

Table 11 NBO Company Shares of Noodles: % Value 2014-2018

Table 12 LBN Brand Shares of Noodles: % Value 2015-2018

Table 13 Distribution of Rice, Pasta and Noodles by Format: % Value 2013-2018

Table 14 Distribution of Rice by Format: % Value 2013-2018

Table 15 Distribution of Pasta by Format: % Value 2013-2018

Table 16 Distribution of Noodles by Format: % Value 2013-2018

Table 17 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023

Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2018-2023

Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023

Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023

Executive Summary

Growth of Packaged Food Remains Healthy in 2018

Manufacturers Seek To Innovate To Meet Demands and Rising Consumer Sophistication

Government Supports Local Manufacturers With Its Big Four Agenda

Modern Retailing Continues To Gain Ground in 2018

Strong Performance Expected Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 21 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 22 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 23 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 24 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 25 Sales of Packaged Food by Category: Volume 2013-2018

Table 26 Sales of Packaged Food by Category: Value 2013-2018

Table 27 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 28 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 29 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 30 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 31 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 32 Distribution of Packaged Food by Format: % Value 2013-2018

Table 33 Distribution of Packaged Food by Format and Category: % Value 2018

Table 34 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 35 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 36 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 37 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Instant noodles remain popular as they provide consumers with opportunities to experience different tastes, as they are sold in a package that contains dehydrated noodles with a separate flavour sachet. Noodles come in different types, shapes and flavours and, hence, remain popular among people of all age groups, owing to the easy and convenient preparation technique. Furthermore, consumers in urban areas have an increasing preference for ready-to-eat food products owing to their sedentary lifes...

Euromonitor International's Rice, Pasta and Noodles in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Noodles, Pasta, Rice.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Rice, Pasta and Noodles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.