RETAILING IN SERBIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Retailing in Serbia Reaches Full Recovery

Lidl Finally Arrives

Internet Retailing Continues To Record Rapid Growth

Stubborn Perseverance of Traditional Grocery Retailers Prevents Higher Concentration

Positive Growth Expected To Continue

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 1 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 16 Retailing GBO Company Shares: % Value 2014-2018

Table 17 Retailing GBN Brand Shares: % Value 2015-2018

Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Discounters Explodes As Lidl Enters the Channel

Hypermarkets Recovers in 2018, But Remains Worst Performer

Only Convenience Stores and Discounters Experience Increase in Value Share in 2018

Competitive Landscape

Lidl Arrives and Enters Top 10 Within Modern Grocery Retailers

Lidl Offers Innovative Approach To Marketing

Leading Retailers Continue To Advertise Discounted Prices

Channel Data

Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 43 Sales in Modern Grocery Retailers by Channel: Value 2013-2018

Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018

Table 45 Modern Grocery Retailers Outlets by Channel: Units 2013-2018

Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023

Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023

Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023

Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Long-lasting Habits Prevent Decline

Food/drink/tobacco Specialists and Kiosks Flourish in Cities

Independent Small Grocers Jeopardised by Nascent Convenience Stores

Competitive Landscape

Share of Others Declines in 2018, But Remains High

Independent Small Grocers Increases Sales of Larger Retailers' Private Label Products

Large Cities To Become Increasingly Important for Traditional Grocery Retailers

Channel Data

Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Consumer Habits Change in Favour of Large Chained Players

Outlet Number and Selling Space Accelerate Growth in 2018

Internet Retailing Becomes Increasingly Important Competitor, Albeit Slowly

Competitive Landscape

Lc Waikiki Retail Rs Takes Over Leading Position

Share of Others Continues To Drop

Number of Outlets Remains Balanced

Channel Data

Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Optical Goods Stores Records Highest Growth

Vitamins and Dietary Supplements Specialist Retailers Remains Negligible

Chemists/pharmacies Stagnates in Share Terms in 2018

Competitive Landscape

Lilly Drogerie and Dm-drogerie Markt Continue Growing Strongly

Health and Beauty Specialist Retailers Continue To Modernise

Marketing Activities Gain in Importance

Channel Data

Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Variety Stores Remains Only Category in 2018

No New Outlets Open in 2018

Competitive Landscape

Mixed Retailers Expected To Grow in Importance in the Following Years

Channel Data

Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 87 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 89 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 91 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 92 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 93 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Direct Selling Continues To Record Strong Results

Food and Drink Direct Selling Records Worst Performance

Two Categories Continue To Dominate Overall Direct Selling

Competitive Landscape

Oriflame Declines Heavily, While Avon and Herbalife Record Positive Value Growth

Illicit Direct Selling Still Generates Notable Sales

Combined Value Share of the Three Lading Players Declines in 2018

Channel Data

Table 101 Direct Selling by Category: Value 2013-2018

Table 102 Direct Selling by Category: % Value Growth 2013-2018

Table 103 Direct Selling GBO Company Shares: % Value 2014-2018

Table 104 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 105 Direct Selling Forecasts by Category: Value 2018-2023

Table 106 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Internet Retailing Continues To Grow Strongly in 2018

Consumer Electronics Internet Retailing Records Highest Growth

Foreign E-commerce Slows

Competitive Landscape

Leading Players Increase Their Value Share

Share of Others Remains Very High

Internet Retailers Increasingly Use Social Media for Advertising

Channel Data

Table 107 Internet Retailing by Category: Value 2013-2018

Table 108 Internet Retailing by Category: % Value Growth 2013-2018

Table 109 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 110 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 111 Internet Retailing Forecasts by Category: Value 2018-2023

Table 112 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Share of Mobile Internet Retailing Increases

Retailers Start Paying Greater Attention To Mobile Internet Retailing

Competitive Landscape

Main Players in Overall Internet Retailing Also Lead Mobile Internet Retailing

Channel Data

Table 113 Mobile Internet Retailing: Value 2013-2018

Table 114 Mobile Internet Retailing: % Value Growth 2013-2018

Table 115 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 116 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

In 2018, retailing in Serbia recorded a notably improved result compared to 2017, due to several factors. One of the most important factors was the Serbian Government’s economic measures. Namely, in 2018 austerity measures ended and all pensioners received an income (pension increase) in addition to a one-off bonus of some EUR30-40, depending on their income levels.

Euromonitor International's Retailing in Serbia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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