RETAILING IN LITHUANIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Increasing Wealth Is Offset by A Shrinking Consumer Base

Legal Limitations Still on the Table

Home and Garden Items and Leisure and Personal Goods Are More Popular

Internet Retailing Continues To Be Combined With Brick-and-mortar Retailing

Retailing Will Continue Expanding, Supported by Stable Economic and Income Growth

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 1 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 16 Retailing GBO Company Shares: % Value 2014-2018

Table 17 Retailing GBN Brand Shares: % Value 2015-2018

Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Smaller Formats Gain Share

Discounters Keeps Performing Well

the Government Introduces New Restrictions for Major Retailers

Competitive Landscape

Maxima Lt Uab Leads Sales

Lidl Goes From Strength To Strength

the Convenience Stores Channel Is Dominated by Cooperatives

Channel Data

Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 43 Sales in Modern Grocery Retailers by Channel: Value 2013-2018

Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018

Table 45 Modern Grocery Retailers Outlets by Channel: Units 2013-2018

Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023

Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023

Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023

Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Traditional Grocery Retailers Is Slowing Down

Strong Performance in Niche Business Areas

Other Grocery Retailers Outperform Major Players Within Traditional Grocery Retailers

Competitive Landscape

Gelsva Uab Leads Sales

Other Grocery Retailers Strengthens

Other Grocery Retailers Is Reshaping

Channel Data

Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Demand for Lower-priced Goods Drives the Channel

Multichannel Business Models Are Increasingly Being Used

Fewer in Number But Larger in Space

Competitive Landscape

International Brands Prevail

H&m Leads Sales

Apranga Apb Is the Channel Heavyweight

Channel Data

Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Demand for Beauty and Health Is Growing

Chemists/pharmacies Generates the Biggest Value Share Within the Channel

Expanding Product Portfolios To Compensate for Anticipated Losses

Competitive Landscape

Eurovaistine Uab Leads Health and Beauty Specialist Retailers

Drugstores/parapharmacies Experiences Increasing Competition

Douglas Lt Uab Is Rebranding

Channel Data

Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Disappearance of Department Stores Channel

Mixed Retailers Consists Exclusively of Variety Stores

From Internet Retailing To Brick-and-mortar Variety Stores

Competitive Landscape

Studio Moderna Uab Maintains Its Leading Position

Only A Few Players in the Remaining Channel

Flying Tiger Copenhagen Is Providing Competition To Top Shop

Channel Data

Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 87 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 89 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 91 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 92 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 93 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

the Channel Continues To Grow

Beauty and Personal Care Items Are Still the Biggest Sellers

Consumer Health To Add Momentum

Competitive Landscape

Amway Corp Remains the Major Player in Direct Selling Channel

Increasing Digitalisation

Key Players Operate in Beauty and Personal Care Direct Selling

Channel Data

Table 101 Direct Selling by Category: Value 2013-2018

Table 102 Direct Selling by Category: % Value Growth 2013-2018

Table 103 Direct Selling GBO Company Shares: % Value 2014-2018

Table 104 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 105 Direct Selling Forecasts by Category: Value 2018-2023

Table 106 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

the Number of Internet Users Grows

Apparel and Footwear Internet Retailing Generates the Biggest Value Share Within the Channel

From Online To Offline and Vice Versa

Competitive Landscape

Pigu.lt Is the Biggest Internet Retailing Brand

Channel Fragmentation Grows

Third Party Merchants Gain Share Over the Review Period

Channel Data

Table 107 Internet Retailing by Category: Value 2013-2018

Table 108 Internet Retailing by Category: % Value Growth 2013-2018

Table 109 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 110 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 111 Internet Retailing Forecasts by Category: Value 2018-2023

Table 112 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Mobile Internet Retailing Gains Pace

Mobile Apps Become More Important

the First Mobile Payment Platform Emerges

Competitive Landscape

Pigu.lt Is A Technological Leader

Purchases Through the Barbora Mobile App Are Growing

Channel Data

Table 113 Mobile Internet Retailing: Value 2013-2018

Table 114 Mobile Internet Retailing: % Value Growth 2013-2018

Table 115 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 116 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Lithuania is developing consistently. With the impact of the economic crisis diminished in 2012, the country continues posting healthy GDP rates, bringing more consumer confidence and resulting in growing local consumption. Rising purchasing power is one of the most positive factors for retailing. Moreover, the growing purchasing power is very well reflected in non-grocery specialists, which rose twice as much as grocery retailers in 2018. Lithuanians are spending more on apparel an...

Euromonitor International's Retailing in Lithuania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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