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Retailing in Ecuador

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RETAILING IN ECUADOR

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Retailers Are Recovering Sales After 2016 Economic Downfall

              Store-based Retailing Captures Most of the Retailing Sales

                Online Purchases Increase at Sustained Pace in Ecuador

                  Sales and Promotions Continue To Be Commonly Used To Increase Volume Sales

                    Digital Media Improving Retailers' Product Promotion

                      Operating Environment

                        Informal Retailing

                          Opening Hours

                            Summary 1 Standard Opening Hours by Channel Type

                              Physical Retail Landscape

                                Cash and Carry

                                  Seasonality

                                    Payments and Delivery

                                      Emerging Business Models

                                        Market Data

                                          Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

                                            Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

                                              Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018

                                                Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

                                                  Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018

                                                    Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

                                                      Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018

                                                        Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

                                                          Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

                                                            Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                              Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

                                                                Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

                                                                  Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

                                                                    Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

                                                                      Table 15 Retailing GBO Company Shares: % Value 2014-2018

                                                                        Table 16 Retailing GBN Brand Shares: % Value 2015-2018

                                                                          Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018

                                                                            Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018

                                                                              Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

                                                                                Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018

                                                                                  Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

                                                                                    Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

                                                                                      Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

                                                                                        Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

                                                                                          Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

                                                                                            Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

                                                                                              Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

                                                                                                Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

                                                                                                  Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

                                                                                                    Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

                                                                                                      Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

                                                                                                        Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

                                                                                                          Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

                                                                                                            Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                              Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

                                                                                                                  Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

                                                                                                                    Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

                                                                                                                      Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                        Definitions

                                                                                                                          Sources

                                                                                                                            Summary 2 Research Sources

                                                                                                                              Headlines

                                                                                                                                Prospects

                                                                                                                                  Consumers More Confident About Spending More of Their Income

                                                                                                                                    Health and Wellness Awareness Influencing Grocery Retailers

                                                                                                                                      Private Label Products in Supermarkets Show Strong Dynamism

                                                                                                                                        Competitive Landscape

                                                                                                                                          Corporations Maintain Strong Dominance in Wider Retail Market Landscape

                                                                                                                                            Expansion of Convenience Stores, Forecourt Retailers Focused on Higher-income Groups

                                                                                                                                              Aggressive Discounts and Product Promotions Are the New Norm in the Category

                                                                                                                                                Channel Data

                                                                                                                                                  Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                    Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                      Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018

                                                                                                                                                        Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018

                                                                                                                                                          Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018

                                                                                                                                                            Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                                                                              Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                  Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                    Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                      Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                        Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                          Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023

                                                                                                                                                                            Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                              Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                  Headlines

                                                                                                                                                                                    Prospects

                                                                                                                                                                                      Independent Small Grocers Relevant With Low Growth

                                                                                                                                                                                        Traditional Grocery Retailers Continue To Lead Distribution

                                                                                                                                                                                          Smaller Packages To Maintain Frequency

                                                                                                                                                                                            Competitive Landscape

                                                                                                                                                                                              Personalised Customer Service A Key Advantage for Small Grocers

                                                                                                                                                                                                Increasing Presence of Low-cost Supermarkets Pose Another Threat To the Traditional Channel

                                                                                                                                                                                                  Independent Small Grocers Continue To Offer Additional Services

                                                                                                                                                                                                    Channel Data

                                                                                                                                                                                                      Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                        Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                          Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                            Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                              Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                  Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                    Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                          Apparel and Footwear Consumers More Confident To Increase Expenditure

                                                                                                                                                                                                                            Globalised Consumers Looking for the Last World Trends

                                                                                                                                                                                                                              High Seasonality Impacts Sales

                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                  Inditex Leads A Highly Fragmented Category

                                                                                                                                                                                                                                    Strong Price Wars in 2016 and 2017 Affect Retailers' Value

                                                                                                                                                                                                                                      Informal Commerce Continues To Affect the Category

                                                                                                                                                                                                                                        Channel Data

                                                                                                                                                                                                                                          Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                            Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                              Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                  Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                    Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                      Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                        Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                              Health Retailers Growing With Prevention Products

                                                                                                                                                                                                                                                                Consumers Worry About Personal Image, Taking Care of Their Body and Health

                                                                                                                                                                                                                                                                  Nesting Trend Amongst Consumers Affects Beauty Specialist Retailers

                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                      Econofarm's Sana Sana and Farcomed's Fybeca Lead Amongst Health and Beauty Specialists

                                                                                                                                                                                                                                                                        Distribution Maintains Its Channel Mix; Internet Retailing Gains Relevance, Albeit With Low Penetration

                                                                                                                                                                                                                                                                          Discounts and Promotions To Attract Consumers

                                                                                                                                                                                                                                                                            Channel Data

                                                                                                                                                                                                                                                                              Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                  Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

                                                                                                                                                                                                                                                                                    Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                      Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                        Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                          Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                            Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                              Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                  Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

                                                                                                                                                                                                                                                                                                    Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                          Department Stores Boosted by Other Grocery and Non-grocery Sharing Trend

                                                                                                                                                                                                                                                                                                            Variety Stores Are the Most Dynamic, Underpinned by Independent Operations

                                                                                                                                                                                                                                                                                                              Mixed Retailers Find Interesting, Growing Niche in Home Accessories

                                                                                                                                                                                                                                                                                                                Competitive Landscape

                                                                                                                                                                                                                                                                                                                  De Prati Leads Mixed Retailers Channel

                                                                                                                                                                                                                                                                                                                    Pycca Department Store Maintains A "follower" Strategy in Ecuador

                                                                                                                                                                                                                                                                                                                      Sales Seasons Such As Black Friday Established and Driving Demand in Ecuador

                                                                                                                                                                                                                                                                                                                        Channel Data

                                                                                                                                                                                                                                                                                                                          Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                                                            Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                                                              Table 86 Sales in Mixed Retailers by Channel: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                  Table 88 Mixed Retailers Outlets by Channel: Units 2013-2018

                                                                                                                                                                                                                                                                                                                                    Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                      Table 90 Mixed Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                        Table 91 Mixed Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                          Table 92 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                                                                            Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                                                                              Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                                                                Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                  Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                    Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                      Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                                                                                                                                                                                        Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                                                                              Direct Sellers Recovering From Contraction in 2016

                                                                                                                                                                                                                                                                                                                                                                Offer of Additional Categories Could Help Accelerate Growth

                                                                                                                                                                                                                                                                                                                                                                  Network Marketing Interesting As Direct Selling Method But Has Yet To Incorporate Mass Categories of Products

                                                                                                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                      Yanbal Ecuador Leads Direct Selling Channel

                                                                                                                                                                                                                                                                                                                                                                        Social Networks Are Becoming the Main Way To Promote Catalogue Products

                                                                                                                                                                                                                                                                                                                                                                          Direct Sellers Place High Importance on Baby and Child-specific Products

                                                                                                                                                                                                                                                                                                                                                                            Channel Data

                                                                                                                                                                                                                                                                                                                                                                              Table 100 Direct Selling by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                Table 101 Direct Selling by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                  Table 102 Direct Selling GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                    Table 103 Direct Selling GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                      Table 104 Direct Selling Forecasts by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                        Table 105 Direct Selling Forecasts by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                                                                                                              E-shoppers Increasing at Sustained Pace in Ecuador

                                                                                                                                                                                                                                                                                                                                                                                                Internet Retailing Yet To Develop Amongst Grocery Categories

                                                                                                                                                                                                                                                                                                                                                                                                  Main Prospects for Growth Include Electronics and Apparel

                                                                                                                                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                      Internet Retailing Sales Concentrated Amongst Mid-high and High-income Groups

                                                                                                                                                                                                                                                                                                                                                                                                        Increased Convenience and Low Prices Boost E-commerce Presence

                                                                                                                                                                                                                                                                                                                                                                                                          Linio Changes Strategy To Improve Operations in Ecuador

                                                                                                                                                                                                                                                                                                                                                                                                            Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                              Table 106 Internet Retailing by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                Table 107 Internet Retailing by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                  Table 108 Internet Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                    Table 109 Internet Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                      Table 110 Internet Retailing Forecasts by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                        Table 111 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                              Successful Apps Expand Brand and Service Offers

                                                                                                                                                                                                                                                                                                                                                                                                                                Penetration of Mobile Internet Will Continue To Accelerate

                                                                                                                                                                                                                                                                                                                                                                                                                                  Social Networks Are Main Marketing Platforms for Mobile Retail Apps

                                                                                                                                                                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                      Fybeca, the Most Dynamic App in Health and Beauty Categories

                                                                                                                                                                                                                                                                                                                                                                                                                                        Platforms Olx and Mercadolibre Incorporate A Second Floor Space for Small Retailers

                                                                                                                                                                                                                                                                                                                                                                                                                                          Comandato, the Most Highlighted App in Electronics and Appliances

                                                                                                                                                                                                                                                                                                                                                                                                                                            Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 112 Mobile Internet Retailing: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 113 Mobile Internet Retailing: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 114 Mobile Internet Retailing Forecasts: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 115 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Retailing in Ecuador has been recovering a positive trend since 2017, after the national economy suffered a downfall in 2016 driven by low petroleum prices and a strong earthquake, which affected the coastal cities of the country. During this period, VAT tax was increased as an emergency measure, and in general, consumers were resistant to spending their income on other than the necessary products. As a result, many retail categories suffered a strong sales decrease. One of the main actions that...

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Euromonitor International's Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Product coverage: Non-Store Retailing, Store-based Retailing.

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                                                    * Get a detailed picture of the Retailing market;
                                                                                                                                                                                                                                                                                                                                                                                                                                                    * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                                                    * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                                                    * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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