RETAILING IN ECUADOR

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Retailers Are Recovering Sales After 2016 Economic Downfall

Store-based Retailing Captures Most of the Retailing Sales

Online Purchases Increase at Sustained Pace in Ecuador

Sales and Promotions Continue To Be Commonly Used To Increase Volume Sales

Digital Media Improving Retailers' Product Promotion

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 15 Retailing GBO Company Shares: % Value 2014-2018

Table 16 Retailing GBN Brand Shares: % Value 2015-2018

Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Consumers More Confident About Spending More of Their Income

Health and Wellness Awareness Influencing Grocery Retailers

Private Label Products in Supermarkets Show Strong Dynamism

Competitive Landscape

Corporations Maintain Strong Dominance in Wider Retail Market Landscape

Expansion of Convenience Stores, Forecourt Retailers Focused on Higher-income Groups

Aggressive Discounts and Product Promotions Are the New Norm in the Category

Channel Data

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018

Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018

Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018

Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023

Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023

Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023

Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Independent Small Grocers Relevant With Low Growth

Traditional Grocery Retailers Continue To Lead Distribution

Smaller Packages To Maintain Frequency

Competitive Landscape

Personalised Customer Service A Key Advantage for Small Grocers

Increasing Presence of Low-cost Supermarkets Pose Another Threat To the Traditional Channel

Independent Small Grocers Continue To Offer Additional Services

Channel Data

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Apparel and Footwear Consumers More Confident To Increase Expenditure

Globalised Consumers Looking for the Last World Trends

High Seasonality Impacts Sales

Competitive Landscape

Inditex Leads A Highly Fragmented Category

Strong Price Wars in 2016 and 2017 Affect Retailers' Value

Informal Commerce Continues To Affect the Category

Channel Data

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Health Retailers Growing With Prevention Products

Consumers Worry About Personal Image, Taking Care of Their Body and Health

Nesting Trend Amongst Consumers Affects Beauty Specialist Retailers

Competitive Landscape

Econofarm's Sana Sana and Farcomed's Fybeca Lead Amongst Health and Beauty Specialists

Distribution Maintains Its Channel Mix; Internet Retailing Gains Relevance, Albeit With Low Penetration

Discounts and Promotions To Attract Consumers

Channel Data

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Department Stores Boosted by Other Grocery and Non-grocery Sharing Trend

Variety Stores Are the Most Dynamic, Underpinned by Independent Operations

Mixed Retailers Find Interesting, Growing Niche in Home Accessories

Competitive Landscape

De Prati Leads Mixed Retailers Channel

Pycca Department Store Maintains A "follower" Strategy in Ecuador

Sales Seasons Such As Black Friday Established and Driving Demand in Ecuador

Channel Data

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 86 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 88 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 90 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 91 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 92 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 93 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 94 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 96 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 97 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 98 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 99 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Direct Sellers Recovering From Contraction in 2016

Offer of Additional Categories Could Help Accelerate Growth

Network Marketing Interesting As Direct Selling Method But Has Yet To Incorporate Mass Categories of Products

Competitive Landscape

Yanbal Ecuador Leads Direct Selling Channel

Social Networks Are Becoming the Main Way To Promote Catalogue Products

Direct Sellers Place High Importance on Baby and Child-specific Products

Channel Data

Table 100 Direct Selling by Category: Value 2013-2018

Table 101 Direct Selling by Category: % Value Growth 2013-2018

Table 102 Direct Selling GBO Company Shares: % Value 2014-2018

Table 103 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 104 Direct Selling Forecasts by Category: Value 2018-2023

Table 105 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

E-shoppers Increasing at Sustained Pace in Ecuador

Internet Retailing Yet To Develop Amongst Grocery Categories

Main Prospects for Growth Include Electronics and Apparel

Competitive Landscape

Internet Retailing Sales Concentrated Amongst Mid-high and High-income Groups

Increased Convenience and Low Prices Boost E-commerce Presence

Linio Changes Strategy To Improve Operations in Ecuador

Channel Data

Table 106 Internet Retailing by Category: Value 2013-2018

Table 107 Internet Retailing by Category: % Value Growth 2013-2018

Table 108 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 109 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 110 Internet Retailing Forecasts by Category: Value 2018-2023

Table 111 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Successful Apps Expand Brand and Service Offers

Penetration of Mobile Internet Will Continue To Accelerate

Social Networks Are Main Marketing Platforms for Mobile Retail Apps

Competitive Landscape

Fybeca, the Most Dynamic App in Health and Beauty Categories

Platforms Olx and Mercadolibre Incorporate A Second Floor Space for Small Retailers

Comandato, the Most Highlighted App in Electronics and Appliances

Channel Data

Table 112 Mobile Internet Retailing: Value 2013-2018

Table 113 Mobile Internet Retailing: % Value Growth 2013-2018

Table 114 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 115 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Ecuador has been recovering a positive trend since 2017, after the national economy suffered a downfall in 2016 driven by low petroleum prices and a strong earthquake, which affected the coastal cities of the country. During this period, VAT tax was increased as an emergency measure, and in general, consumers were resistant to spending their income on other than the necessary products. As a result, many retail categories suffered a strong sales decrease. One of the main actions that...

Euromonitor International's Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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