RETAILING IN BOLIVIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Economic Stability Continues To Drive Growth in Retailing

Supermarkets Expanding Over Traditional Channel Coverage Areas

Direct Selling Shows Great Dynamism With Social Connotations

Illegal Market Affects Growth Potential of Several Retailing Channels

E-commerce Growing in Bolivia Despite Low Financial Card Penetration and Digital Divide

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 3 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 4 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 5 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 6 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 9 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 11 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 12 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 13 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 14 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 15 Retailing GBO Company Shares: % Value 2014-2018

Table 16 Retailing GBN Brand Shares: % Value 2015-2018

Table 17 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 18 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 19 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 20 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 21 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 22 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 23 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 24 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 25 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 26 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 28 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 29 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 30 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 31 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 32 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 33 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 34 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 36 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 37 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 38 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 39 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Presence of Modern Grocery Retailers Is Strengthened Through Significant Growth in Outlets

Consumer Consciousness of Health and Wellbeing Drives Sales Growth

Supermarket Chains Strengthen Private Brands

Competitive Landscape

Supported by Broad Market Coverage, Hipermaxi Leads the Category

Consumers Yet To Embrace the Forecourt Retailers Format

Supermarkets Measure Consumption Patterns As A Profit Strategy

Channel Data

Table 40 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 42 Sales in Modern Grocery Retailers by Channel: Value 2013-2018

Table 43 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018

Table 44 Modern Grocery Retailers Outlets by Channel: Units 2013-2018

Table 45 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 46 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 47 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 48 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 49 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 50 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 52 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023

Table 53 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023

Table 54 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023

Table 55 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Convenience of Store Location An Important Driver in Traditional Retailers' Sales

Cultural Consumption Behaviours Still Favour Traditional Retailing

Illegal Retailing Market Affects Channel Sales

Competitive Landscape

Traditional Grocery Stores Remain the Most Relevant Amongst In-store Retailing Due To High Penetration Levels

Continuous Promotional Offers in the Modern Channel Constitute A Potential Threat for Growth

A Desire for Self-employment Continues To Motivate Small Business Owners in Grocery Retailing

Channel Data

Table 56 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 58 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 59 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 60 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 61 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 62 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Consumers Prefer Imported Apparel Brands

Illegal Used Clothing Market Problematic With Social Connotations

Local Footwear Industry Recovering Market Space

Competitive Landscape

Environment Favourable To Retailing Attracts Recognised Foreign Brands

Local Textile Companies Face Subsistence Challenges Due To Changing Conditions

Seasonal Offers Strengthen Apparel and Footwear Sales

Channel Data

Table 64 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 66 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 67 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 68 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 70 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Consumers With Higher Levels of Wellbeing Awareness Drive Health Products Offer

Illegal Market Is Health and Beauty Specialist Retailers' Main Competitor

Pharmacy Chains Tend To Increase the Supply of Fast-moving Consumer Goods

Competitive Landscape

National Chains Dominate the Category and Display Strong Expansion

Foreign Beauty Specialist Retailers Arrive, Attracted by Category's Potential

Entry of New Players Encourages Competition

Channel Data

Table 72 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 74 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 75 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 76 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 77 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 78 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 80 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 82 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Mixed Retailers Carries Little Weight Amongst Other Store-based Retailers

Department Stores, Mass Merchandisers and Warehouse Clubs Underdeveloped Formats

Competitive Landscape

Variety Stores the Most Dynamic Category Amongst Mixed Retailers Due To Cultural Patterns of Consumption

Independent Low-cost Variety Store Formats Face Challenge of Subsistence

Casa Ideas and Multicenter Lead in Different Regions of the Country With Strong Focus on Seasonal Offers

Channel Data

Table 84 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 86 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 87 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 88 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 89 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 90 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 91 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 92 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 93 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 94 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 95 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Women's Need for A Flexible Income Source Favours Category Growth

Social Interaction Is Key To the Growing Success of Direct Selling in Bolivia

Cosmetics Products Drive Direct Selling Sales Growth, Supported by A Feminine Sales Force

Competitive Landscape

Corporación Belcorp De Bolivia and Yanbal Bolivia Account for Half of Total Value Sales, Supported by Strong Product Portfolios

Market Potential Attracts New Foreign Players

Consumer Health Player Strengthens Its Image Through the Presence of Influencers

Channel Data

Table 96 Direct Selling by Category: Value 2013-2018

Table 97 Direct Selling by Category: % Value Growth 2013-2018

Table 98 Direct Selling GBO Company Shares: % Value 2014-2018

Table 99 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 100 Direct Selling Forecasts by Category: Value 2018-2023

Table 101 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Debit and Credit Card Issuers Boost Category's Growth Through New Platform Releases

New Generations Show Higher Levels of Confidence Over Internet Purchases

Digital Breach Amongst Bolivians Still Affecting Internet Retailing Channel

Competitive Landscape

Multicenter Increases Its Retailing Market Share by Defining Internet Sales Strategies

Closure of State-owned Postal Company Affects Performance of Many Retailers

Consumers Prefer Foreign Websites for Greater Reliability

Channel Data

Table 102 Internet Retailing by Category: Value 2013-2018

Table 103 Internet Retailing by Category: % Value Growth 2013-2018

Table 104 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 105 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 106 Internet Retailing Forecasts by Category: Value 2018-2023

Table 107 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Mobile Internet Retailing Sees Increasing Dynamism in A Country Eager To Close Its Technology Gap

Growth of M-commerce Accompanies Economic Growth of New Generations

S-commerce in the Development Phase Seeks Relevance

Competitive Landscape

Banks Implement Financial Education Programmes for Consumers

Pedidos Ya Enters the Bolivian Marketplace Attracted by Its Potential

Modern Grocery Retailers Seek Growth Through M-commerce

Channel Data

Table 108 Mobile Internet Retailing: Value 2013-2018

Table 109 Mobile Internet Retailing: % Value Growth 2013-2018

Table 110 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 111 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

In the last decade, the Bolivian economy saw average annual growth rates of close to 5%, being one of the economies in the region enjoying constant growth. One of the most significant effects of this growth was the expansion of the middle class, which strengthened its purchasing power. This population segment showed increasingly globalised consumption behaviour. According to official data, in 2005 Bolivia’s middle class represented 35% of the population with approximately 3.3 million people; in...

Euromonitor International's Retailing in Bolivia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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* Use five-year forecasts to assess how the market is predicted to develop.

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