RETAILING IN VIETNAM

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Merger and Acquisition Activities Continue Prominently

the Development of Internet Retailing Is Booming

Social Media Bring More Retail Opportunities

Vietnamese Retailing Attracts More International Players

Healthy Growth Expected Over the Forecast Period for Vietnamese Retailing

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 27 Retailing GBO Company Shares: % Value 2014-2018

Table 28 Retailing GBN Brand Shares: % Value 2015-2018

Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Convenience Store Fast Food Contributes To Strong Value Growth

Outlet Expansion Is Slowing Down

Loyalty Programmes Help To Retain Customers

Competitive Landscape

International Players Dominate Convenience Stores

Convenience Stores Faces Competition From Mini-supermarkets

Channel Data

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018

Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018

Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018

Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018

Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

the Growth of Supermarkets Affects Hypermarkets

the Non-grocery Percentage Is Decreasing

Outlet Expansion Slows Down Significantly

Competitive Landscape

Big C Retains Its Dominant Position

International Brands Dominate Hypermarkets

Channel Data

Table 80 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 81 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 82 Hypermarkets GBO Company Shares: % Value 2014-2018

Table 83 Hypermarkets GBN Brand Shares: % Value 2015-2018

Table 84 Hypermarkets LBN Brand Shares: Outlets 2015-2018

Table 85 Hypermarkets LBN Brand Shares: Selling Space 2015-2018

Table 86 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 87 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Mini-supermarkets Push Growth

Rising Concern Over Food Safety Brings Opportunity for Health Food Retailing

Taste for Private Label Products Grows

Competitive Landscape

Saigon Union of Trading Cooperatives Remains the Dominant Player

Mobile World Jsc Records the Fastest Growth

Channel Data

Table 88 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 89 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 90 Supermarkets GBO Company Shares: % Value 2014-2018

Table 91 Supermarkets GBN Brand Shares: % Value 2015-2018

Table 92 Supermarkets LBN Brand Shares: Outlets 2015-2018

Table 93 Supermarkets LBN Brand Shares: Selling Space 2015-2018

Table 94 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 95 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Traditional Grocery Retailers Plays An Important Role in Retailing

Traditional Grocery Retailers Becomes More Organised

Competitive Landscape

Vinamilk Maintains the Leading Position

Mini-supermarkets Gain Share From Traditional Grocers

Channel Data

Table 96 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 97 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 98 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018

Table 99 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018

Table 100 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018

Table 101 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 102 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 103 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 104 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 105 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 106 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 107 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 108 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023

Table 109 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023

Table 110 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023

Table 111 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Strong Potential Attracts International Brands

Apparel and Footwear Internet Retailing Is Booming

Competitive Landscape

International Players Expand Their Presence

Apparel and Footwear Specialist Retailers Is Highly Fragmented and Unorganised

Channel Data

Table 112 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 113 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 114 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 115 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 116 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 117 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 118 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 119 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Improving Living Standards Bolster Value Growth

Online Shopping Increases Strongly

Offering Exclusive Models Is A Differentiation Strategy

Competitive Landscape

Mobile World Jsc Remains the Strong Leading Player

Vingroup Acquires Vien Thong A

Channel Data

Table 120 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 121 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 122 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 123 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 124 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 125 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 126 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 127 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Vitamins and Dietary Supplements Sees Rising Demand

Optical Goods Stores Records the Fastest Outlet Growth

Internet Retailing of Health and Beauty Products Grows

Competitive Landscape

Chained Retailers Take Share From Independent Players

International Players Lead Beauty Specialist Retailers

Watson Enters Vietnam

Channel Data

Table 128 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 129 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 130 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 131 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 132 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 133 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 134 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 135 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 136 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 137 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 138 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 139 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

the Booming Property Market Bolsters the Growth of Home and Garden Specialist Retailers

Improving Living Standards Raise Demand for High-quality Products

Omnichannel Retailing Grows for Home and Garden Products

Competitive Landscape

Aa Corp Remains the Leading Player

Ikea Announces Its Plan To Enter Vietnam

Home Décor Ideas Are Used As A Way To Push Sales

Channel Data

Table 140 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 141 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 142 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018

Table 143 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018

Table 144 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 145 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 146 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 147 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 148 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 149 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 150 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023

Table 151 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Strong Growth Seen in Department Stores Thanks To Improving Living Standards

Collaboration With Shopping Centres Is A Strategy for Success

Competitive Landscape

Aeon Group Remains the Dominant Player in 2018

Parkson Continues To Lose Share

New Players Or Outlet Expansion Is Unlikely

Channel Data

Table 152 Department Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 153 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 154 Department Stores GBO Company Shares: % Value 2014-2018

Table 155 Department Stores GBN Brand Shares: % Value 2015-2018

Table 156 Department Stores LBN Brand Shares: Outlets 2015-2018

Table 157 Department Stores LBN Brand Shares: Selling Space 2015-2018

Table 158 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 159 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Variety Stores Records An Outstanding Growth Rate

Franchise Basis Helps Variety Stores Expand Quickly

Korean- and Japanese-style Products Are the Most Popular

Competitive Landscape

Miniso Has Ambition in Vietnam

Lack of Differentiation Seen Between Brands

Channel Data

Table 160 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 161 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 162 Variety Stores GBO Company Shares: % Value 2014-2018

Table 163 Variety Stores GBN Brand Shares: % Value 2015-2018

Table 164 Variety Stores LBN Brand Shares: Outlets 2015-2018

Table 165 Variety Stores LBN Brand Shares: Selling Space 2015-2018

Table 166 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 167 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Prospects

Headlines

Prospects

Slow Albeit Positive Growth Seen As Direct Selling Still Suffers From A Negative Perception

Consumer Health Direct Selling Makes the Highest Contribution

Competitive Landscape

Leading Player Herbalife Vietnam Grows Robustly

Oriflame Records the Fastest Growth

Channel Data

Table 168 Direct Selling by Category: Value 2013-2018

Table 169 Direct Selling by Category: % Value Growth 2013-2018

Table 170 Direct Selling GBO Company Shares: % Value 2014-2018

Table 171 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 172 Direct Selling Forecasts by Category: Value 2018-2023

Table 173 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Slows Down

TV Shopping Is the Main Homeshopping Method

Competitive Landscape

Homeshopping Is Highly Fragmented

Homeshopping Players Expand To Internet Retailing

Channel Data

Table 174 Homeshopping by Category: Value 2013-2018

Table 175 Homeshopping by Category: % Value Growth 2013-2018

Table 176 Homeshopping Forecasts by Category: Value 2018-2023

Table 177 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Apparel and Footwear and Consumer Electronics Are the Biggest Contributors

Payment Method Is Critical for the Success of Online Businesses

Omnichannel Retailing Remains A Booming Trend

Competitive Landscape

Mobile World Jsc Is the Strong Leading Player

Marketplace Platforms See Healthy Development

Channel Data

Table 178 Internet Retailing by Category: Value 2013-2018

Table 179 Internet Retailing by Category: % Value Growth 2013-2018

Table 180 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 181 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 182 Internet Retailing Forecasts by Category: Value 2018-2023

Table 183 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Outstanding Growth Achieved in Food and Drink Internet Retailing

Soft Drinks Contributes the Highest Value

Competitive Landscape

Most Key Players Have Existed for Less Than Five Years

Omnichannel Is A Common Strategy

Niche Players Focus on Clean Label and Organic Products

Channel Data

Table 184 Food and Drink Internet Retailing: Value 2013-2018

Table 185 Food and Drink Internet Retailing: % Value Growth 2013-2018

Table 186 Food and Drink Internet Retailing: % Value Growth 2016-2017

Table 187 Food and Drink Internet Retailing Forecasts: Value 2018-2023

Table 188 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Increased 4g and Wi-fi Coverage Encourages Mobile Internet Retailing

Rising Smartphone Ownership Leads To Growth in Online Sales

the Development of Mobile Wallets and Other Mobile Applications Boosts Mobile Internet Retailing

Competitive Landscape

Mobile World Remains the Leading Internet Retailing Player

Extra Services Are A Way To Attract Customers

Channel Data

Table 189 Mobile Internet Retailing: Value 2013-2018

Table 190 Mobile Internet Retailing: % Value Growth 2013-2018

Table 191 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 192 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

In 2017 and 2018, Vietnamese retailing continued to become more consolidated as key players acquired smaller companies to expand their network and increase their share: Mobile World JSC completed its acquisition of pharmacy chain Phuc An Khang, and conglomerate VinGroup JSC acquired electronics and appliance specialist retailer chain Vien Thong A and supermarket chain Fivimart. These activities have quickly affirmed the leading status of the key players, while eliminating smaller companies from...

Euromonitor International's Retailing in Vietnam report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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