Retailing in Ukraine
RETAILING IN UKRAINE
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Retailing Sees A Strong Rise
New International Brands Enter; Existing Brands Expand Their Store Networks
Online Is on the Rise, With Mobile Commerce Gaining Ground
Consumers Value Convenience and Affordability
Improving Economic Conditions Push Growth - This Is Expected To Continue
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 44 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 45 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 46 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 47 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 48 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 49 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 51 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 52 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 53 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 54 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 55 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 56 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 57 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 58 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 59 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 60 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 61 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 62 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 63 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 64 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 65 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 66 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 67 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 68 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Convenience Stores Sees the Strongest Growth in Grocery Retailers
A Time-saving Option, Although Price Remains Important
Purchasing Alcoholic Drinks Is No Longer As Convenient
Competitive Landscape
Fora Expands, Increasing Its Presence in the Kiev Region
Auchan Tries To Embed the Online Channel Into Convenience Stores
Atb-market Is Experimenting With Its New Atb Express Brand
Channel Data
Table 69 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 70 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 71 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 72 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 73 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 74 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 75 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 76 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Discounters Has No Presence in the Market, But Could Emerge in the Future
Headlines
Prospects
Hypermarkets Improves After A Downturn
Non-grocery Sales Increase
Partnerships To Deliver Extra Services
Competitive Landscape
Auchan Strongly Leads and Sees Development
Velmart Emerges As An Important Hypermarket Chain
Novus Exhibits A Stable Performance
Channel Data
Table 77 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 78 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 79 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 80 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 81 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 82 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 83 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 84 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Supermarkets Continue To Sell More
Supermarket Chains Invest in Store Refurbishment
Regional Players Are Important
Competitive Landscape
Atb Gains Momentum and Expands in New Regions
Silpo Experiments With Store Formats and E-commerce Collection
Further Consolidation Is Expected in the Future
Channel Data
Table 85 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 86 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 87 Supermarkets GBO Company Shares: % Value 2014-2018
Table 88 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 89 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 90 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 91 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 92 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Traditional Grocery Retailing Is Still Large, But the Prospects Are Not Positive
Traditional Grocery Retailers Is An Economy Channel
Cash-only Purchases at Many Traditional Grocery Retailers
Competitive Landscape
Severe Fragmentation in Traditional Grocery Retailers
Convenience and the Product Freshness Boost the Channel
New Regulation on Night Sales of Alcohol To Impact the Channel
Channel Data
Table 93 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 94 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 95 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 96 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 97 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 98 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 99 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 100 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 101 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 102 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 103 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 104 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 105 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 106 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 107 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 108 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
International Brands Succeed by Delivering Fast, Cheap Fashion
Ukrainian Streetwear Brands Are Popular Amongst the Youth Population
Large Retailers Focus on Bricks-and-mortar Stores, Online Remains Neglected
Competitive Landscape
H&m Arrives, and the Public Gets Excited
Turkish Brands Feel Confident in Ukraine
Independent Clothing Stores Remain Prevalent in Smaller Towns
Channel Data
Table 109 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 110 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 111 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 112 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 113 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 114 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 115 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 116 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Sales of Electronics and Appliances Are Booming; Omnichannel Sales Are on the Rise
the Revival of Lending Pushes Growth
Grey Imports Affect Sales
Competitive Landscape
the Top Companies Compete With Promotions
Unconventional Ways To Maintain Loyalty
Vodafone Invests in Store Refurbishment and New Outlet Launches
Channel Data
Table 117 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 118 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 119 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 120 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 121 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 122 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 123 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 124 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
the Expansion of Drugstores/parapharmacies Is Driven by Extensive Outlet Launches
Research Online, Purchase Offline Is An Increasingly Common Pattern
Chemists/pharmacies Is Characterised by Fierce Competition
Competitive Landscape
Brands in Drugstores/parapharmacies Perform Well, Searching for A Niche
Products From the EU Are Popular, Often Sold Informally
Beauty and Cosmetics Retailers Adapt To Trends
Channel Data
Table 125 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 126 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 127 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 128 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 129 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 130 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 131 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 132 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 133 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 134 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 135 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 136 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Although the Channel Continues To Grow, the Economising Trend Persists
International Players Are Sensitive To the Macroeconomic Conditions
Moving Into Internet Retailing
Competitive Landscape
Jysk Expands, Satisfying the Demand for Scandinavian-style Homewares
Ikea Enters With A "city Store" Format
Epicentr K Leads and Expands Further
Channel Data
Table 137 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 138 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 139 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 140 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 141 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 142 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 143 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 144 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 145 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 146 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 147 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 148 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Prospects
No Department Stores Currently Operate in Ukraine
Headlines
Prospects
Variety Stores Sees A Boost From Rising Purchasing Power
the Prospects Are Uncertain, As Chinese Online Marketplaces Are Growing
the Channel Consists Mostly of Fixed-price Retailers
Competitive Landscape
International Brands Have Avoided the Market So Far
Fragmentation, With Basic Store Concepts
Convenience and Affordability Are Primary Selling Points
Channel Data
Table 149 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 150 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 151 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 152 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
No Presence of Warehouse Clubs in the Market
Headlines
Prospects
Direct Selling Is Growing, Comprising A Few Multinational Brands
the Personal Nature of Direct Selling Is A Key Feature To Consider
Direct Sellers Adjust To the Influence of the Internet
Competitive Landscape
Avon Is the Strong Leader, With A Relevant Value Proposition
Whilst the Currency Exchange Rate Jumps, Prices Increase Gradually
in Remote Areas, Direct Selling Companies Are the Only Sellers of Beauty Products
Channel Data
Table 153 Direct Selling by Category: Value 2013-2018
Table 154 Direct Selling by Category: % Value Growth 2013-2018
Table 155 Direct Selling GBO Company Shares: % Value 2014-2018
Table 156 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 157 Direct Selling Forecasts by Category: Value 2018-2023
Table 158 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Prices Drive Current Value Growth
the Move Towards Physical Stores and Internet Retailing
Constant Value Decline in Most Product Categories
Competitive Landscape
A Lack of Category Overlap Hampers the Competition
International Players Lead in Value Terms
Existing Strong Companies Are Expected To Maintain Their Positions
Channel Data
Table 159 Homeshopping by Category: Value 2013-2018
Table 160 Homeshopping by Category: % Value Growth 2013-2018
Table 161 Homeshopping GBO Company Shares: % Value 2014-2018
Table 162 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 163 Homeshopping Forecasts by Category: Value 2018-2023
Table 164 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Internet Retailing Records Dramatic Growth
Cash-on-delivery Is A Favourite Option Amongst Ukrainian Shoppers
New Regulation Is Passed on Parcels From Abroad
Competitive Landscape
Rozetka and Evo Company Join Forces in A Major Deal
Amazon and Ebay Are Not Yet Interested in Offering Local Websites
Chinese Merchants Continue To Gain Popularity
Channel Data
Table 165 Internet Retailing by Category: Value 2013-2018
Table 166 Internet Retailing by Category: % Value Growth 2013-2018
Table 167 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 168 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 169 Internet Retailing Forecasts by Category: Value 2018-2023
Table 170 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Delivery Costs Discourage Development
Influencing Consumer Behaviour Remains A Challenge
Geographic Coverage Remains Very Limited
Competitive Landscape
Zakaz.ua Leads
New Players May Emerge in the Future
Economy Brands Show No Interest
Channel Data
Table 171 Food and Drink Internet Retailing: Value 2013-2018
Table 172 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 173 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 174 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 175 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
Vending Is Growing, But Other Channels Represent A Threat
Modern Payment Methods Are Introduced in Vending
Hot Drinks Holds the Lead, Other Product Categories Remain Small
Competitive Landscape
Nestlé-ukraine Leads As Hot Drinks Remain Crucial
Kompaniya Liberty Ukraine Increases Its Share
Experimenting With Unusual Products
Channel Data
Table 176 Vending by Category: Value 2013-2018
Table 177 Vending by Category: % Value Growth 2013-2018
Table 178 Vending GBO Company Shares: % Value 2014-2018
Table 179 Vending GBN Brand Shares: % Value 2015-2018
Table 180 Vending Forecasts by Category: Value 2018-2023
Table 181 Vending Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Mobile Is Taking Over
Convenience of the Shopping Process Is A Crucial Factor
Generational Features Are Worth Noting
Competitive Landscape
Prom.ua Is A Gateway for Small Businesses
Clothing Retailers' Apps Are Attractive, But the Average Purchase Value Is Small
Chinese Brands Are Popular and Growing
Channel Data
Table 182 Mobile Internet Retailing: Value 2013-2018
Table 183 Mobile Internet Retailing: % Value Growth 2013-2018
Table 184 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 185 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
In 2018, retailing in Ukraine saw current value growth across most channels. Modern grocery retailers continued to gradually take consumers from traditional grocery retailers. 2018 saw increasing competition between brands; it was also rich with launches of new concepts, especially in grocery retailing. Proximity store formats were often perceived more positively by consumers than large store formats. Ukrainian consumers were also less price-sensitive in 2018 than in the years of economic crisis...
Euromonitor International's Retailing in Ukraine report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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