RETAILING IN POLAND

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Retailing Records Strong Current Value Growth

Sunday Trading Ban Takes Effect in Poland

Discounters Strengthens Position Within Grocery Retailers

Changing Retail Landscape in Poland

Growth Set To Be Driven by Omnichannel and Digitalisation

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 1 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 28 Retailing GBO Company Shares: % Value 2014-2018

Table 29 Retailing GBN Brand Shares: % Value 2015-2018

Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Favourable Period for Convenience Stores

Ban on Sunday Trading Less Severe for Convenience Stores

Forecourt Retailers Is One of the Fastest Performing Grocery Channels

Competitive Landscape

Eurocash SA Remains Leader of Convenience Stores

Domestic Chains Remain Strong in Convenience Stores

Zabka To Open Future Stores

Channel Data

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 75 Convenience Stores GBO Company Shares: % Value 2014-2018

Table 76 Convenience Stores GBN Brand Shares: % Value 2015-2018

Table 77 Convenience Stores LBN Brand Shares: Outlets 2015-2018

Table 78 Convenience Stores LBN Brand Shares: Selling Space 2015-2018

Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Discounters Reacts To the Sunday Trade Ban

Channel Changes for the Better

Non-grocery Specialists Must Compete With Discounters

Competitive Landscape

Jeronimo Martins Out of Competitors' League

Lidl Continues With Organic Growth in Poland

Aldi and Netto Improve Quality

Channel Data

Table 81 Discounters: Value Sales, Outlets and Selling Space 2013-2018

Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 83 Discounters GBO Company Shares: % Value 2014-2018

Table 84 Discounters GBN Brand Shares: % Value 2015-2018

Table 85 Discounters LBN Brand Shares: Outlets 2015-2018

Table 86 Discounters LBN Brand Shares: Selling Space 2015-2018

Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Hypermarkets Loses Out To Smaller Formats

Tesco Closes Loss-making Stores in Poland

Sunday Trading Ban Disadvantageous for Hypermarkets

Competitive Landscape

Kaufland Invests in Poland

Operators Focus on Smaller Formats

Digital Transformation of Carrefour in Poland

Channel Data

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 91 Hypermarkets GBO Company Shares: % Value 2014-2018

Table 92 Hypermarkets GBN Brand Shares: % Value 2015-2018

Table 93 Hypermarkets LBN Brand Shares: Outlets 2015-2018

Table 94 Hypermarkets LBN Brand Shares: Selling Space 2015-2018

Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Proximity Supermarkets Perform Well in Poland

Tesco Reorganises Its Activities in Poland

Piotr I Pawel Struggles Financially and Looks for A Strategic Investor

Competitive Landscape

Dino Gains Leadership of Supermarkets in Poland

Supermarkets Attractive in the Acquisition Market

Eurocash SA Announces Plans for the Largest Supermarket Chain in Poland

Channel Data

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 99 Supermarkets GBO Company Shares: % Value 2014-2018

Table 100 Supermarkets GBN Brand Shares: % Value 2015-2018

Table 101 Supermarkets LBN Brand Shares: Outlets 2015-2018

Table 102 Supermarkets LBN Brand Shares: Selling Space 2015-2018

Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Traditional Grocery Retailers Loses To Modern Channels

Independent Outlets Do Not Perform As Well As Planned

A Ban on Alcohol Trading Is Being Extended

Competitive Landscape

Traditional Grocery Retailers Remains Diverse in Terms of Formats

Traditional Grocery Retailers Remains Strong in Rural Areas

Growing Demand for Health and Wellness Food Drives Growth of Organic Shops

Channel Data

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018

Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018

Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018

Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023

Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023

Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023

Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Positive Economic Conditions Boost Sales of Apparel and Footwear

Factors Unfavourable for Apparel and Footwear Specialist Retailers

Retailers Focus on Omnichannel Experience

Competitive Landscape

Pepco Gains Leadership

Primark's Entrance To Poland Announced for 2019

Eobuwie.pl Takes A Step Forward in Offline Sales

Channel Data

Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Good Financial Standing of Polish Households Supports Channel's Sales

Internet Retailing Threatens Electronics and Appliance Specialist Retailers

Legal Changes Raise Serious Concerns Among Store-based Retailers

Competitive Landscape

Euro-net Sp Zoo Remains the Leader

Retailers Understand Potential of Modernisation and Innovation

Saturn Metamorphoses Into Media Markt

Channel Data

Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

the "pharmacy for the Pharmacist" Act Impacts Chemists/pharmacies

Drugstores and Pharmacies Are Blurring

Health and Beauty Specialist Retailers Vulnerable To Competition From Internet Retailing

Competitive Landscape

Rossmann Far Ahead of Competitors

the "pharmacy for Pharmacies" Act Affects Chained Pharmacies

Notino Invests in Offline Stores

Channel Data

Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Real Estate and Home Renovations Fuel Growth

Internet Retailing Gains Further Relevance

Retailers Respond To the Ban on Sunday Trading

Competitive Landscape

Castorama Retains Lead in Poland

Praktiker Vanishes From Poland

Ikea Closer To Consumers

Channel Data

Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018

Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018

Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023

Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Department Stores Loses Popularity

Severe Competition From Other Retail Channels

Competitive Landscape

Individual Operators Run Department Stores in Poland

Shopping Centres More in Demand

Channel Data

Table 161 Department Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 163 Department Stores GBO Company Shares: % Value 2014-2018

Table 164 Department Stores GBN Brand Shares: % Value 2015-2018

Table 165 Department Stores LBN Brand Shares: Outlets 2015-2018

Table 166 Department Stores LBN Brand Shares: Selling Space 2015-2018

Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Price-sensitive Consumers Value Variety Stores

New Players Enter

Retail Parks Are Popular Locations for Variety Stores

Competitive Landscape

Tchibo's Advantage Over Competition Is Shrinking

Tiger Warsaw and Studio Moderna Are Successful Players in Variety Stores

Fixed Price Stores Do Not Adapt To Changing Environment

Channel Data

Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 171 Variety Stores GBO Company Shares: % Value 2014-2018

Table 172 Variety Stores GBN Brand Shares: % Value 2015-2018

Table 173 Variety Stores LBN Brand Shares: Outlets 2015-2018

Table 174 Variety Stores LBN Brand Shares: Selling Space 2015-2018

Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Prospects

Headlines

Prospects

Direct Selling Important for Polish Economy

Poland Is Less Attractive for Investors Due To Unpredictable Law and Investment Conditions

Recommendation Still Crucial for Direct Selling

Competitive Landscape

Avon Continues To Lead Direct Selling

Consumer Health Products Increasingly Popular

Channel Dominated by International Players

Channel Data

Table 177 Direct Selling by Category: Value 2013-2018

Table 178 Direct Selling by Category: % Value Growth 2013-2018

Table 179 Direct Selling GBO Company Shares: % Value 2014-2018

Table 180 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 181 Direct Selling Forecasts by Category: Value 2018-2023

Table 182 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Homeshopping Loses Ground in Poland

TV Homeshopping Less Attractive

New TV Homeshopping Platform Launched in Poland

Competitive Landscape

Bonprix Leads Homeshopping in Poland

Studio Moderna Invests in Mango Brand

Channel Data

Table 183 Homeshopping by Category: Value 2013-2018

Table 184 Homeshopping by Category: % Value Growth 2013-2018

Table 185 Homeshopping GBO Company Shares: % Value 2014-2018

Table 186 Homeshopping GBN Brand Shares: % Value 2015-2018

Table 187 Homeshopping Forecasts by Category: Value 2018-2023

Table 188 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Growing Popularity of Internet Retailing Changes the Strategy of Retailers

Cross-border E-commerce Accelerates in Poland

Apparel and Footwear Gains Share Within Internet Retailing

Competitive Landscape

Allegro Launches New Subscription-based Shipping Service Allegro Smart

Internet Retailing Remains Heavily Fragmented

Ccc SA Continues To Invest in Innovations

Channel Data

Table 189 Internet Retailing by Category: Value 2013-2018

Table 190 Internet Retailing by Category: % Value Growth 2013-2018

Table 191 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 192 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 193 Internet Retailing Forecasts by Category: Value 2018-2023

Table 194 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Food and Drink Online Orders in the Shadow of Store-based Grocery Retailers

Concerns Over Quality of Fresh Food

Convenient and Fast Delivery Boosts Grocery Online Orders

Competitive Landscape

Diversified E-grocery in Poland

Frisco.pl Strong in Warsaw

Temperature-controlled Lockers Set in Warsaw on Larger Scale

Channel Data

Table 195 Food and Drink Internet Retailing: Value 2013-2018

Table 196 Food and Drink Internet Retailing: % Value Growth 2013-2018

Table 197 Food and Drink Internet Retailing: % Value Growth 2016-2017

Table 198 Food and Drink Internet Retailing Forecasts: Value 2018-2023

Table 199 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Headlines

Prospects

A Wider Range Available in Vending

Vending Machines Upgraded and Modernised

Vending Spared in the Act of Retail Trade Limitation on Sundays

Competitive Landscape

Vending Landscape Remains Fragmented in Poland

Strong Competition From Other Channels

Vending Expected To Become Increasingly Concentrated

Channel Data

Table 200 Vending by Category: Value 2013-2018

Table 201 Vending by Category: % Value Growth 2013-2018

Table 202 Vending GBO Company Shares: % Value 2014-2018

Table 203 Vending GBN Brand Shares: % Value 2015-2018

Table 204 Vending Forecasts by Category: Value 2018-2023

Table 205 Vending Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Smartphones Are Essential To the Shopping Process

Smartphones Utilised To Search for Information

Mobile Devices Utilise Digital Innovations

Competitive Landscape

Allegro and Olx.pl Provide the Most Popular Mobile Applications

Mode of Payments That Facilitate Mobile Transactions Are Welcome

Social Media Is A Good Base for Mobile Internet Retailing

Channel Data

Table 206 Mobile Internet Retailing: Value 2013-2018

Table 207 Mobile Internet Retailing: % Value Growth 2013-2018

Table 208 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 209 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Positive macroeconomic indicators in Poland, such as the increase in employment, wages and consumer spending, have translated into a rise in retail sales. Real GDP growth of close to 5% in 2018 was on par with the performance in 2017 and resulted in a further drop in the unemployment rate, which reached an historically low level of 3.8% in 2018. Rising public investments, boosted by an inflow of EU funds have contributed to the improvement of Poland’s economic environment. Private consumption ha...

Euromonitor International's Retailing in Poland report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Use five-year forecasts to assess how the market is predicted to develop.

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