Retailing in Peru
RETAILING IN PERU
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Lack of Political and Legal Stability Discourages Investments
Grocery Retailing Is Rapidly Modernising
Internet Retailing Leads Growing Trend
Changes in Payment Methods
2018 Fifa World Cup Boosted Sales of Electronics
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Value Sales
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Location Is the Key Success Factor
Growth Is Generated by Rising Number of Outlets
Convenience Stores Have Introduced New Pack Sizes
Competitive Landscape
Multinational Company Enters Market
Tambo+ Retains Its Leadership
Private Label Presence Is Still Very Limited
Channel Data
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2015-2018
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2015-2018
Table 75 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 76 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Consumers Perceive Discounters As A Traditional Store
High Frequency of Visits
Over the Forecast Period, Growth Will Come From Outside Lima
Competitive Landscape
Direct Competition From Different Channels
Mass Large Expansion Drives Category Growth
Excellent Channel for Private Label
Channel Data
Table 81 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 83 Discounters GBO Company Shares: % Value 2014-2018
Table 84 Discounters GBN Brand Shares: % Value 2015-2018
Table 85 Discounters LBN Brand Shares: Outlets 2015-2018
Table 86 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Growth in Sales Dramatically Diminished in 2018
Under the Same Brand There Are Hypermarkets and Supermarkets
Expansion Will Come From Cities Other Than Lima
Competitive Landscape
Hypermarkets Seek To Grow Through Online Sales
Private Label Is Gaining Presence
Success Comes From A Mix of Different Strategies
Channel Data
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 91 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 92 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 93 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Supermarkets Are Populated by Local Brands
Many Consumers Pay by Credit Card
Consumers Are Looking for A Fulfilling Shopping Experience
Competitive Landscape
Wong Experienced the Largest Growth
Plaza Vea Continues Its Low Prices Strategy
Tottus Increases Number of Outlets
Channel Data
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 99 Supermarkets GBO Company Shares: % Value 2014-2018
Table 100 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 101 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 102 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Payment by Debit Or Credit Card Is Increasing
Tradition Supports Small Independent Grocery Stores
Some Stores Are Widening Their Portfolios
Competitive Landscape
Fresh Food Products Offer Differentiation
Traditional Grocery Retailers Cannot Compete With Discounters on Price
Need To Innovate
Channel Data
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 114 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 116 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
the Trend Is To Democratise Fashion
Consumers Become More Aware of Social Responsibility
Demand for Casual Apparel and Footwear Is Larger Than for Formal Style
Competitive Landscape
Multichannel Strategy Has Begun
Independent Stores Lead the Category
New Formats Compete To Provide Complete Outfits
Channel Data
Table 117 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 118 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 119 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 120 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 121 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 122 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 123 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 124 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
2018 Fifa World Cup Drives Electronics Sales
Informal Technical Repair Service Abounds
Kitchen Appliances Follow Fashion Trends
Competitive Landscape
Major Competition From Department Stores, Supermarkets and Hypermarkets
Combinations and Gifts Are Common Ways of Attracting Customers
Different Market Segments Require Different Strategies
Channel Data
Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 126 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 127 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 128 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 129 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 130 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 132 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Demand for Bpc and Health Products Continues Expanding
Premiumisation of Beauty Categories
Retailers Have Not Incorporated Technology
Competitive Landscape
Inretail Purchases Pharmacy Chains
Migration From Traditional To Modern Beauty Specialist Retailers
Informal Market Represents Threat
Channel Data
Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 134 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 135 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 136 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 137 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 138 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 139 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 140 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 142 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 144 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Increased Demand for Home Improvements Driven by Construction Growth
Socioeconomic Levels Clearly Define Segments
Wider Variety at All Income Levels Allows Greater Frequency of Change
Competitive Landscape
Large Participants Keep Penetrating Peruvian Market
Direct Competition From Department Stores
Vertical Integration Home Furnishing
Channel Data
Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 146 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 147 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 148 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 149 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 150 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 151 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 152 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 154 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 156 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
High Credit Card Default Rates Are Affecting Sales
Electronics Gain Space in Department Stores
Mall Expansion Will Drive Growth
Competitive Landscape
Private Label Is Increasing Share
Competition To Attract Millennials Increases
Digital Strategy Is Being Used To Increase Sales and Share
Channel Data
Table 157 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 158 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 159 Department Stores GBO Company Shares: % Value 2014-2018
Table 160 Department Stores GBN Brand Shares: % Value 2015-2018
Table 161 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 162 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 164 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Prospects
Headlines
Prospects
Direct Selling Products Are Perceived As Premium by A Large Group of Consumers
Consumers' Loyalty Diminishing
the Network of Consultants Is the Main Asset
Competitive Landscape
New Competitors Continue Entering the Peruvian Market
Multichannel Strategy Does Not Ensure Higher Sales
Cost of Starter Kit Is A Key Success Factor
Channel Data
Table 165 Direct Selling by Category: Value 2013-2018
Table 166 Direct Selling by Category: % Value Growth 2013-2018
Table 167 Direct Selling GBO Company Shares: % Value 2014-2018
Table 168 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 169 Direct Selling Forecasts by Category: Value 2018-2023
Table 170 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Are Mainly Housewives
Lack of Confidence in Product Quality
Consumer Health Homeshopping Is the Largest Category
Competitive Landscape
Quality Products Does Not Face Competition
Internet Retailers Represent Main Competition
Channel Data
Table 171 Homeshopping by Category: Value 2013-2018
Table 172 Homeshopping by Category: % Value Growth 2013-2018
Table 173 Homeshopping GBO Company Shares: % Value 2014-2018
Table 174 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 175 Homeshopping Forecasts by Category: Value 2018-2023
Table 176 Homeshopping Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
the Majority of Internet Users Are Intensive Users
Consumers Identify Different Benefits From Online Shopping
There Are Still Barriers To Online Shopping
Competitive Landscape
Low Investment Attracts Start-ups
Saga Falabella Has Launched An Aggressive Internet Strategy
Cyber Days Contribute To Create Awareness
Channel Data
Table 177 Internet Retailing by Category: Value 2013-2018
Table 178 Internet Retailing by Category: % Value Growth 2013-2018
Table 179 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 180 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 181 Internet Retailing Forecasts by Category: Value 2018-2023
Table 182 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Use of This Channel Is Slowly Becoming Habitual
by Buying Online Consumers Avoid Impulse Purchases
Beverage Distribution Is An Important Segment
Competitive Landscape
Retailers Compete by Offering Shorter Delivery Times
Retailers Are Continuously Improving Their Websites and Apps
Special Promotions for Internet Shoppers Only
Channel Data
Table 183 Food and Drink Internet Retailing: Value 2013-2018
Table 184 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 185 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 186 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 187 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
Obstacle To Growth Is Lack of Coins and Small Bills
Soft Drinks Dominate Vending
It Is Difficult To Find Healthy Food Or Beverage Options
Competitive Landscape
Strong Competition From Other Categories
Channel Data
Table 188 Vending by Category: Value 2013-2018
Table 189 Vending by Category: % Value Growth 2013-2018
Table 190 Vending Forecasts by Category: Value 2018-2023
Table 191 Vending Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumers Have Access To Better Mobile Services
Outsourced Delivery Services Help To Create Awareness
Migration From Desktop Shopping To Mobile Continues Growing
Competitive Landscape
Aggressive Campaign by Saga Falabella
Electronics Show Large Demand
Large Growth Is Expected in the Future
Channel Data
Table 192 Mobile Internet Retailing: Value 2013-2018
Table 193 Mobile Internet Retailing: % Value Growth 2013-2018
Table 194 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 195 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Due to conflict between the executive branch and the legislature, Peru has been plunged into political uncertainty, which has paralysed investments. This explains why during 2017 and 2018 there has been an economic slowdown with marginal growth in the construction sector. This has negatively affected the rapid expansion that the modern retail industry had previously shown, however it has already laid a solid foundation in the national market. In the coming years, economic recovery is expected, d...
Euromonitor International's Retailing in Peru report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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