Retailing in Morocco
RETAILING IN MOROCCO
Euromonitor International
January 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Urban Households Increasingly Prefer Modern Stores
the Rise of Discounters
Internet Retailing Is Growing at A Rapid Pace
the Rise in Small Independent Retailers Due To the "auto-entrepreneur" Programme
International Retailers Remain Interested in Investing in the Moroccan Market
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Retailing GBO Company Shares: % Value 2014-2018
Table 29 Retailing GBN Brand Shares: % Value 2015-2018
Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Entrepreneurs and International Players Invest in Convenience Stores
Rising Outlet Numbers Set To Lead To Growth
Convenience Stores in Morocco Is Still at the Development Stage
Competitive Landscape
Mini Brahim From Akwa Group Leads Convenience Stores in Morocco
Hectic Lifestyles Have Made Households Rethink Their Purchasing Behaviour
Some Consumers Prefer Traditional Grocery Retailers To Convenience Stores
Channel Data
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 75 Convenience Stores GBO Company Shares: % Value 2014-2018
Table 76 Convenience Stores GBN Brand Shares: % Value 2015-2018
Table 77 Convenience Stores LBN Brand Shares: Outlets 2015-2018
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2015-2018
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Discounters Registers A Good Performance in Morocco
the Expected Continued Growth of Discounters
Atacadão Constitutes A Direct Competitor To Discounters in Morocco
Competitive Landscape
Bim Stores Continues To Lead Discounters in Morocco
Leader Price Is Growing Slowly, But Surely
Bim Stores Gets Financial Support From Turkey To Keep Growing in Morocco
Channel Data
Table 81 Discounters: Value Sales, Outlets and Selling Space 2013-2018
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 83 Discounters GBO Company Shares: % Value 2014-2018
Table 84 Discounters GBN Brand Shares: % Value 2015-2018
Table 85 Discounters LBN Brand Shares: Outlets 2015-2018
Table 86 Discounters LBN Brand Shares: Selling Space 2015-2018
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Changing Lifestyles and Marketing Strategies Contribute To Growth
Online Grocery Retailing Stores Are Expanding in Morocco
Shopping Centres Drive the Growth of Hypermarkets in Morocco
Competitive Landscape
Marjane Holding Leads Hypermarkets
Carrefour Is Investing in Marketing To Keep Up With the Competition
Aswak Assalam Launches L'carnet To Boost Sales
Channel Data
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 91 Hypermarkets GBO Company Shares: % Value 2014-2018
Table 92 Hypermarkets GBN Brand Shares: % Value 2015-2018
Table 93 Hypermarkets LBN Brand Shares: Outlets 2015-2018
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2015-2018
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Proximity Is the Key Factor Behind the Growth of Supermarkets in Morocco
the Continued Growth of Supermarkets
Growth Is Hampered by the Lack of Effective Marketing Plans
Competitive Landscape
Carrefour Market Continues To Lead Supermarkets
Bim in Discounters Is A Direct Competitor To Supermarkets in Morocco
Family-owned Businesses Compete Against Supermarkets
Channel Data
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 99 Supermarkets GBO Company Shares: % Value 2014-2018
Table 100 Supermarkets GBN Brand Shares: % Value 2015-2018
Table 101 Supermarkets LBN Brand Shares: Outlets 2015-2018
Table 102 Supermarkets LBN Brand Shares: Selling Space 2015-2018
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Traditional Grocery Retailers Are Unsatisfied With Their Performances
the Famous L'carnet Financial Scheme in Traditional Grocery Retailers
Consumers' Changing Lifestyles Are Behind the Decline of Traditional Grocery Retailers
Competitive Landscape
Discounters Is A Direct Competitor To Traditional Grocery Retailers
Hypermarkets Is Another Major Competitor
Online Grocery Retailers Threaten the Growth of Traditional Grocery Retailers
Channel Data
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023
Table 114 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023
Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023
Table 116 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Headlines
Prospects
Behavioural Changes Impact Apparel and Footwear Specialist Retailers
the Growth of Sales Via Social Media
Smuggling Is Threatening the Growth of International Brands in Morocco
Competitive Landscape
No Fierce Competition in Apparel and Footwear Specialist Retailers
Some People Buy From Traditional Retailers As They Are More Affordable
Cross-border Retailing Challenges Apparel and Footwear Specialist Retailers
Channel Data
Table 117 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 118 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 119 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 120 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 121 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 122 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 123 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 124 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Electronics and Appliance Specialist Retailers Records A Positive Performance
Interest-free Credit Is Driving Sales of Household Appliances
Sales of Electronics Increase at A Rapid Pace
Competitive Landscape
Electroplanet Has A Strong Position in Electronics and Appliance Specialist Retailers
the Informal Market Competes With Modern Retailers
Abroun Is Going Into Receivership
Channel Data
Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 126 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 127 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 128 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 129 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 130 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 132 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Health and Beauty Specialist Retailers Continues To Register A Positive Performance
Social Media Influencers Boost the Growth of Health and Beauty Specialist Retailers
New Entrants Stimulate Sales
Competitive Landscape
Health and Beauty Specialist Retailers Focus on Marketing
Internet Retailing Is An Indirect Competitor
Varied Products and New Launches Maintain Interest
Channel Data
Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 134 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 135 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018
Table 136 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018
Table 137 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 138 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 139 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 140 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 142 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023
Table 144 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Western Lifestyles Influence the Growth of Home and Garden Specialist Retailers
Players Plan To Expand in the Forecast Period
Households Prefer Cross-border Retailing Due To Many Factors
Competitive Landscape
Bricoma Holding Leads Home Improvement and Gardening Stores
Kitea Leads Homewares and Home Furnishings Stores
New Entrants Are Likely
Channel Data
Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 146 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 147 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 148 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 149 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 150 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 151 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 152 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 154 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 156 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023
Headlines
Prospects
Shopping Centres Contribute To the Growth of Department Stores in Morocco
Outlet Expansion and Promotion Boost Sales
Consumers Are Expected To Become Even More Popular
Competitive Landscape
Tati Maroc Is the Leading Retail Brand in Department Stores in Morocco
Miro Home Invests in Strategic Locations To Increase Its Value Share
Traditional and Informal Markets Compete With Department Stores
Channel Data
Table 157 Department Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 158 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 159 Department Stores GBO Company Shares: % Value 2014-2018
Table 160 Department Stores GBN Brand Shares: % Value 2015-2018
Table 161 Department Stores LBN Brand Shares: Outlets 2015-2018
Table 162 Department Stores LBN Brand Shares: Selling Space 2015-2018
Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 164 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Headlines
Prospects
Variety Stores in Morocco Is Still at the Development Stage
Proximity Will Boost Sales
More Outlets, But Lower Sales Per Outlet
Competitive Landscape
Yatout Is the Leading Retail Brand in Variety Stores
Competition Arises From "auto-entrepreneurs" Via Social Media
Department Stores Are A Direct Substitute for Variety Stores in Morocco
Channel Data
Table 165 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018
Table 166 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 167 Variety Stores GBO Company Shares: % Value 2014-2018
Table 168 Variety Stores GBN Brand Shares: % Value 2015-2018
Table 169 Variety Stores LBN Brand Shares: Outlets 2015-2018
Table 170 Variety Stores LBN Brand Shares: Selling Space 2015-2018
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 172 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Prospects
Headlines
Prospects
Direct Selling Sees Reasonable Development in Morocco
the Possible Entry of New Players
the Changing Lifestyles of Younger Consumers Could Affect Direct Selling in Morocco
Competitive Landscape
Oriflame Is the Leading Direct Selling Retail Brand in Morocco
Avon Invests in Communication
Customers Become Independent and Less Influenced by Direct Selling Representatives
Channel Data
Table 173 Direct Selling by Category: Value 2013-2018
Table 174 Direct Selling by Category: % Value Growth 2013-2018
Table 175 Direct Selling GBO Company Shares: % Value 2014-2018
Table 176 Direct Selling GBN Brand Shares: % Value 2015-2018
Table 177 Direct Selling Forecasts by Category: Value 2018-2023
Table 178 Direct Selling Forecasts by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Internet Retailing Continues To Register Double-digit Value Growth in Morocco
Logistics Is A Concern for the Majority of Internet Retailers in Morocco
the Spread of Debit/credit Cards Will Encourage Online Payments
Competitive Landscape
Jumia Leads Internet Retailing in Morocco
Asian Websites Compete With Online Retailers in Morocco
Established Brands Focus on Increasing Traffic To Both Their Websites and Stores
Channel Data
Table 179 Internet Retailing by Category: Value 2013-2018
Table 180 Internet Retailing by Category: % Value Growth 2013-2018
Table 181 Internet Retailing GBO Company Shares: % Value 2014-2018
Table 182 Internet Retailing GBN Brand Shares: % Value 2015-2018
Table 183 Internet Retailing Forecasts by Category: Value 2018-2023
Table 184 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
A Very Small Channel
Channel Data
Table 185 Food and Drink Internet Retailing: Value 2013-2018
Table 186 Food and Drink Internet Retailing: % Value Growth 2013-2018
Table 187 Food and Drink Internet Retailing: % Value Growth 2016-2017
Table 188 Food and Drink Internet Retailing Forecasts: Value 2018-2023
Table 189 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023
Headlines
Prospects
Vending in Morocco Is Developing Slowly But Surely
Continued Growth in the Forecast Period
the Growth of Fitness Centres in Large Cities Propels the Growth of Vending
Competitive Landscape
the Top Three Vending Brands Maintain Their Positions
the Rise of Coffee Shops in City Centres Could Impact Hot Drinks Vending
Lifestyle Changes Impact Vending in Morocco
Channel Data
Table 190 Vending by Category: Value 2013-2018
Table 191 Vending by Category: % Value Growth 2013-2018
Table 192 Vending GBO Company Shares: % Value 2014-2018
Table 193 Vending GBN Brand Shares: % Value 2015-2018
Table 194 Vending Forecasts by Category: Value 2018-2023
Table 195 Vending Forecasts by Category: % Value Growth 2018-2023
Headlines
Prospects
Companies Focus on Gaining Customers' Trust To Boost Mobile Internet Sales
Households Have Increasing Awareness of Mobile Internet Payments
Mobile Apps Are More Focused on Non-grocery Retailers
Competitive Landscape
Jumia's Pricing Strategy Boosts Its Value Share in Mobile Internet Retailing
Retail Companies Are Expected To Invest in Social Media To Drive Mobile Sales
Channel Data
Table 196 Mobile Internet Retailing: Value 2013-2018
Table 197 Mobile Internet Retailing: % Value Growth 2013-2018
Table 198 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 199 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Retailing continued to see current value growth in Morocco in 2018. However, consumers’ habits have changed. Many urban households are adopting more modern lifestyles, especially in large cities such as Casablanca and Marrakesh. This behavioural change is impacting retailing in the country. Due to the more hectic lifestyles of households and the busy work schedules of working adults, most consumers prefer to make their monthly purchases in modern grocery retailers instead of traditional grocery...
Euromonitor International's Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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