RETAILING IN HUNGARY

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Retailing Still Benefits From Strong Demand

Difficulties in Recruiting and in Terms of Regulations Further Limit Expansion

A New Stream of Store-based Retailers Moves Towards Internet Retailing

Non-store Retailers Use Retail Outlet Facilities As A Channel for Meeting Customers

Mixed Outlook for the Forecast Period; Growing Sales But Shrinking Outlet Sizes

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 1 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 28 Retailing GBO Company Shares: % Value 2014-2018

Table 29 Retailing GBN Brand Shares: % Value 2015-2018

Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Convenience Stores Remain Under Pressure From Increased Expenses and A Shortage of Labour

Outlets in High-traffic Central Areas To Remain Popular

Franchising Is To Remain the Most Popular Convenience Store Retailing Format

Competitive Landscape

Domestic Convenience Store Brands Dominate the Channel

Spar Franchised Outlets Are To Grow Further

Discounters Bite Into the Business of Convenience Stores

Channel Data

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 75 Convenience Stores GBO Company Shares: % Value 2014-2018

Table 76 Convenience Stores GBN Brand Shares: % Value 2015-2018

Table 77 Convenience Stores LBN Brand Shares: Outlets 2015-2018

Table 78 Convenience Stores LBN Brand Shares: Selling Space 2015-2018

Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Some Outlets Get A Bit Closer To the Concept of Supermarkets

Expanding Operations Is A Tough Challenge, As Retail Development Is Highly Regulated

Premiumisation of Product Assortment

Competitive Landscape

Three Discounters Form the Channel, and No New Entries Are Expected

Discounters Are Among the Most Effective Grocery Retailers With Regard To Selling-space Utilisation

Penny Market and Aldi Add Extra Services

Channel Data

Table 81 Discounters: Value Sales, Outlets and Selling Space 2013-2018

Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 83 Discounters GBO Company Shares: % Value 2014-2018

Table 84 Discounters GBN Brand Shares: % Value 2015-2018

Table 85 Discounters LBN Brand Shares: Outlets 2015-2018

Table 86 Discounters LBN Brand Shares: Selling Space 2015-2018

Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Growth Within Hypermarkets Is Mostly Limited To the Acquisition of Existing Retail Facilities

Hypermarkets Are More of A Mini-retailing Complex Than A Stand-alone Outlet

Grocery Shopping Is Still the Key Sales Driver for Hypermarkets As Well

Competitive Landscape

Auchan Magyarország Tries Smaller Hypermarket Formats and Internet Retailing

Shop-in-shop Concept in Hypermarkets Gets Another Chance

Reduced Selling Space and Rationalised In-store Layout in Tesco Outlets

Channel Data

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 91 Hypermarkets GBO Company Shares: % Value 2014-2018

Table 92 Hypermarkets GBN Brand Shares: % Value 2015-2018

Table 93 Hypermarkets LBN Brand Shares: Outlets 2015-2018

Table 94 Hypermarkets LBN Brand Shares: Selling Space 2015-2018

Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Apparel and Footwear Sales Are Boosted by Growing Disposable Incomes

Seasonal Sales and Coupons Boost Foot Traffic To Stores

Internet Retailing Is To Bite Into Store-based Sales

Competitive Landscape

Concentration Towards Larger Chained Outlets

Most International Chains Are Over the Period of Intensive Outlet-size Growth

Domestic Clothing Brands Emerge and Are Considered Hip and Fashionable

Channel Data

Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 98 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 99 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 100 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 102 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 104 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Black Friday Lengthens the Pre-christmas Sales Period

Desire To Have the Latest Technological Innovations Maintains Sales Growth

Home Appliance Replacement Programmes Also Boost Channel Sales

Competitive Landscape

Media Markt Saturn Holding Extends the Shop-in-shop Concept

Chained Operators Grow at the Expense of Independents

Customers Look To Foreign Websites

Channel Data

Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 106 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 107 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 108 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 110 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 112 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Solid Foundations To Support Channel Sales Growth

Electronic Prescriptions Pave the Way for Smart Initiatives

Store-based Retailers Look Towards Internet Retailing As A Supplementary Channel

Competitive Landscape

Different Types of Networking and Franchises in Chemist/pharmacist Retailing Dominate

Dynamic Growth for Sports Nutrition Retailers, As They Look Towards New Consumer Targets

New Domestic Brands in Drugstores/parapharmacies

Channel Data

Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 114 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 115 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 116 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 117 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 118 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 120 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 122 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 124 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

More Financial Resources Available for Home Renovation and Refurbishment, While the Soaring Housing Market Boosts Sales

Erosion of Outlet Size Is To Continue

More Store-based Retailers Open Websites To Get Extra Revenue

Competitive Landscape

Ikea Maintains Its Leadership Within Homewares and Home Furnishing Retailing

Obi Hungary Retail Runs the Largest Network Within Home Improvement and Gardening

Independent Outlets Are Challenged

Channel Data

Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 126 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 127 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018

Table 128 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018

Table 129 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 130 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 132 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 134 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 135 Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023

Table 136 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Direct Selling Sales Practices Expected To Become More Ethical and Transparent

Changing Role of Agents - More-centralised Marketing Activities

Scams Related To Direct Selling Are To Diminish Further

Competitive Landscape

Avon Cosmetics Hungary Adapts To Internet Retailing

High Fluctuation Among Small Operators

Farmasi Central Europe Opens Up in Hungary

Channel Data

Table 137 Direct Selling by Category: Value 2013-2018

Table 138 Direct Selling by Category: % Value Growth 2013-2018

Table 139 Direct Selling GBO Company Shares: % Value 2014-2018

Table 140 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 141 Direct Selling Forecasts by Category: Value 2018-2023

Table 142 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Eroding Homeshopping Sales

Distribution of Catalogues Remains An Expensive Exercise

Reasonably Priced, Reliable Products and Bricks-and-mortar Stores To Reduce Scepticism

Competitive Landscape

Telemarketing International Continues To Move Towards Other Retailing Channels

Shift in Product Portfolio Has Not Been Able To Stop Declining Sales at Tarsago Magyarorszag

Bakker Holland Hungary Ceases Operations

Channel Data

Table 143 Homeshopping by Category: Value 2013-2018

Table 144 Homeshopping by Category: % Value Growth 2013-2018

Table 145 Homeshopping GBO Company Shares: % Value 2014-2018

Table 146 Homeshopping GBN Brand Shares: % Value 2015-2018

Table 147 Homeshopping Forecasts by Category: Value 2018-2023

Table 148 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Internet Retailing Remains the Most Dynamic Retail Channel

Foreign Websites Pose A Threat To Local Operators

Logistics Is the Next Bottleneck of Excellent Customer Experience

Competitive Landscape

A New Stream of Store-based Retailers Open Websites

Websites From Neighbouring Markets Enter Hungary

Chemists/pharmacies Learn the Skills of Internet Retailing

Channel Data

Table 149 Internet Retailing by Category: Value 2013-2018

Table 150 Internet Retailing by Category: % Value Growth 2013-2018

Table 151 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 152 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 153 Internet Retailing Forecasts by Category: Value 2018-2023

Table 154 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Food and Drink Internet Retailing Remains the Most Challenging and Expensive Category for Internet Retailers

Mobile Application To Compare Prices

Home Delivery Is Not Free Anymore; It Is An Extra Service To Pay for

Competitive Landscape

Tesco-globál Áruházak Further Increases Its Coverage

New Entries in 2019

Some Traditional Grocers Also Enter Food and Drink Internet Retailing

Channel Data

Table 155 Food and Drink Internet Retailing: Value 2013-2018

Table 156 Food and Drink Internet Retailing: % Value Growth 2013-2018

Table 157 Food and Drink Internet Retailing: % Value Growth 2016-2017

Table 158 Food and Drink Internet Retailing Forecasts: Value 2018-2023

Table 159 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Headlines

Prospects

Smartphones and Applications Further Improve the User Experience When Shopping

Media Products Are Also on the Virtual Shopping List

Smartphones Dominate, While Tablets Lose Relevance

Competitive Landscape

Mobile Applications Enhance Users' Experience

Buying From Vending Machines and Ordering Books With A Mobile Application

Smartphone Applications Replace Gift Cards and Loyalty Cards Once Printed on Plastic

Channel Data

Table 160 Mobile Internet Retailing: Value 2013-2018

Table 161 Mobile Internet Retailing: % Value Growth 2013-2018

Table 162 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 163 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Hungarian retailing recorded another strong year in 2018, as the economy rebounded from the economic crisis in 2008 and consumers regained their confidence and optimism. There were several different factors supporting sales growth and their cumulative effect impacted both grocery and non-grocery retailing, but the gains did not impact each retail operator equally. Growing salaries and higher disposable incomes were the main reasons behind growth of grocery retailing, as customers were less price...

Euromonitor International's Retailing in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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