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Retailing in Hungary

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RETAILING IN HUNGARY

    Euromonitor International

      January 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Retailing Still Benefits From Strong Demand

              Difficulties in Recruiting and in Terms of Regulations Further Limit Expansion

                A New Stream of Store-based Retailers Moves Towards Internet Retailing

                  Non-store Retailers Use Retail Outlet Facilities As A Channel for Meeting Customers

                    Mixed Outlook for the Forecast Period; Growing Sales But Shrinking Outlet Sizes

                      Operating Environment

                        Informal Retailing

                          Opening Hours

                            Summary 1 Standard Opening Hours by Channel Type

                              Physical Retail Landscape

                                Cash and Carry

                                  Table 1 Cash and Carry Sales: Value

                                    Seasonality

                                      Payments and Delivery

                                        Emerging Business Models

                                          Market Data

                                            Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

                                              Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

                                                Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018

                                                  Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

                                                    Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018

                                                      Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

                                                        Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018

                                                          Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

                                                            Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                              Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018

                                                                  Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

                                                                    Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018

                                                                      Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                        Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

                                                                          Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                            Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

                                                                              Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

                                                                                Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

                                                                                  Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

                                                                                    Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                      Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                        Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018

                                                                                          Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

                                                                                            Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018

                                                                                              Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

                                                                                                Table 28 Retailing GBO Company Shares: % Value 2014-2018

                                                                                                  Table 29 Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                    Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018

                                                                                                      Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                        Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

                                                                                                          Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018

                                                                                                            Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                              Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                  Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                    Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                      Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

                                                                                                                        Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

                                                                                                                          Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

                                                                                                                            Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

                                                                                                                              Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                  Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                    Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                      Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

                                                                                                                                        Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

                                                                                                                                          Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

                                                                                                                                            Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                              Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

                                                                                                                                                Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                  Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

                                                                                                                                                    Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

                                                                                                                                                      Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                        Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                          Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

                                                                                                                                                            Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                              Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                  Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                    Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                      Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

                                                                                                                                                                        Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

                                                                                                                                                                          Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

                                                                                                                                                                            Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                              Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                  Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

                                                                                                                                                                                    Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                      Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

                                                                                                                                                                                        Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

                                                                                                                                                                                          Definitions

                                                                                                                                                                                            Sources

                                                                                                                                                                                              Summary 2 Research Sources

                                                                                                                                                                                                Headlines

                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                    Convenience Stores Remain Under Pressure From Increased Expenses and A Shortage of Labour

                                                                                                                                                                                                      Outlets in High-traffic Central Areas To Remain Popular

                                                                                                                                                                                                        Franchising Is To Remain the Most Popular Convenience Store Retailing Format

                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                            Domestic Convenience Store Brands Dominate the Channel

                                                                                                                                                                                                              Spar Franchised Outlets Are To Grow Further

                                                                                                                                                                                                                Discounters Bite Into the Business of Convenience Stores

                                                                                                                                                                                                                  Channel Data

                                                                                                                                                                                                                    Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                      Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                        Table 75 Convenience Stores GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                          Table 76 Convenience Stores GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                            Table 77 Convenience Stores LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                              Table 78 Convenience Stores LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                  Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                    Headlines

                                                                                                                                                                                                                                      Prospects

                                                                                                                                                                                                                                        Some Outlets Get A Bit Closer To the Concept of Supermarkets

                                                                                                                                                                                                                                          Expanding Operations Is A Tough Challenge, As Retail Development Is Highly Regulated

                                                                                                                                                                                                                                            Premiumisation of Product Assortment

                                                                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                                                                Three Discounters Form the Channel, and No New Entries Are Expected

                                                                                                                                                                                                                                                  Discounters Are Among the Most Effective Grocery Retailers With Regard To Selling-space Utilisation

                                                                                                                                                                                                                                                    Penny Market and Aldi Add Extra Services

                                                                                                                                                                                                                                                      Channel Data

                                                                                                                                                                                                                                                        Table 81 Discounters: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                          Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                            Table 83 Discounters GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                              Table 84 Discounters GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                Table 85 Discounters LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                  Table 86 Discounters LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                    Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                      Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                        Headlines

                                                                                                                                                                                                                                                                          Prospects

                                                                                                                                                                                                                                                                            Growth Within Hypermarkets Is Mostly Limited To the Acquisition of Existing Retail Facilities

                                                                                                                                                                                                                                                                              Hypermarkets Are More of A Mini-retailing Complex Than A Stand-alone Outlet

                                                                                                                                                                                                                                                                                Grocery Shopping Is Still the Key Sales Driver for Hypermarkets As Well

                                                                                                                                                                                                                                                                                  Competitive Landscape

                                                                                                                                                                                                                                                                                    Auchan Magyarország Tries Smaller Hypermarket Formats and Internet Retailing

                                                                                                                                                                                                                                                                                      Shop-in-shop Concept in Hypermarkets Gets Another Chance

                                                                                                                                                                                                                                                                                        Reduced Selling Space and Rationalised In-store Layout in Tesco Outlets

                                                                                                                                                                                                                                                                                          Channel Data

                                                                                                                                                                                                                                                                                            Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                              Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                                Table 91 Hypermarkets GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                  Table 92 Hypermarkets GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                    Table 93 Hypermarkets LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                                      Table 94 Hypermarkets LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                                        Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                          Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                Apparel and Footwear Sales Are Boosted by Growing Disposable Incomes

                                                                                                                                                                                                                                                                                                                  Seasonal Sales and Coupons Boost Foot Traffic To Stores

                                                                                                                                                                                                                                                                                                                    Internet Retailing Is To Bite Into Store-based Sales

                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                        Concentration Towards Larger Chained Outlets

                                                                                                                                                                                                                                                                                                                          Most International Chains Are Over the Period of Intensive Outlet-size Growth

                                                                                                                                                                                                                                                                                                                            Domestic Clothing Brands Emerge and Are Considered Hip and Fashionable

                                                                                                                                                                                                                                                                                                                              Channel Data

                                                                                                                                                                                                                                                                                                                                Table 97 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                                                                  Table 98 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                    Table 99 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                      Table 100 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                        Table 101 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                                                                          Table 102 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                                                                            Table 103 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                                                              Table 104 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                                                                                                                    Black Friday Lengthens the Pre-christmas Sales Period

                                                                                                                                                                                                                                                                                                                                                      Desire To Have the Latest Technological Innovations Maintains Sales Growth

                                                                                                                                                                                                                                                                                                                                                        Home Appliance Replacement Programmes Also Boost Channel Sales

                                                                                                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                            Media Markt Saturn Holding Extends the Shop-in-shop Concept

                                                                                                                                                                                                                                                                                                                                                              Chained Operators Grow at the Expense of Independents

                                                                                                                                                                                                                                                                                                                                                                Customers Look To Foreign Websites

                                                                                                                                                                                                                                                                                                                                                                  Channel Data

                                                                                                                                                                                                                                                                                                                                                                    Table 105 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                                                                                                      Table 106 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                        Table 107 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                          Table 108 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                            Table 109 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                                                                                                              Table 110 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                Table 111 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                  Table 112 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                    Headlines

                                                                                                                                                                                                                                                                                                                                                                                      Prospects

                                                                                                                                                                                                                                                                                                                                                                                        Solid Foundations To Support Channel Sales Growth

                                                                                                                                                                                                                                                                                                                                                                                          Electronic Prescriptions Pave the Way for Smart Initiatives

                                                                                                                                                                                                                                                                                                                                                                                            Store-based Retailers Look Towards Internet Retailing As A Supplementary Channel

                                                                                                                                                                                                                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                Different Types of Networking and Franchises in Chemist/pharmacist Retailing Dominate

                                                                                                                                                                                                                                                                                                                                                                                                  Dynamic Growth for Sports Nutrition Retailers, As They Look Towards New Consumer Targets

                                                                                                                                                                                                                                                                                                                                                                                                    New Domestic Brands in Drugstores/parapharmacies

                                                                                                                                                                                                                                                                                                                                                                                                      Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                        Table 113 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                          Table 114 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                            Table 115 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                              Table 116 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                Table 117 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                  Table 118 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                    Table 119 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                      Table 120 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                        Table 121 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                          Table 122 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                            Table 123 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                              Table 124 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                    More Financial Resources Available for Home Renovation and Refurbishment, While the Soaring Housing Market Boosts Sales

                                                                                                                                                                                                                                                                                                                                                                                                                                      Erosion of Outlet Size Is To Continue

                                                                                                                                                                                                                                                                                                                                                                                                                                        More Store-based Retailers Open Websites To Get Extra Revenue

                                                                                                                                                                                                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                            Ikea Maintains Its Leadership Within Homewares and Home Furnishing Retailing

                                                                                                                                                                                                                                                                                                                                                                                                                                              Obi Hungary Retail Runs the Largest Network Within Home Improvement and Gardening

                                                                                                                                                                                                                                                                                                                                                                                                                                                Independent Outlets Are Challenged

                                                                                                                                                                                                                                                                                                                                                                                                                                                  Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 125 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 126 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 127 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 128 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 129 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                              Table 130 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 131 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 132 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 133 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 134 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 135 Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 136 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Direct Selling Sales Practices Expected To Become More Ethical and Transparent

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Changing Role of Agents - More-centralised Marketing Activities

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Scams Related To Direct Selling Are To Diminish Further

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Avon Cosmetics Hungary Adapts To Internet Retailing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            High Fluctuation Among Small Operators

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Farmasi Central Europe Opens Up in Hungary

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 137 Direct Selling by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 138 Direct Selling by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 139 Direct Selling GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 140 Direct Selling GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 141 Direct Selling Forecasts by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 142 Direct Selling Forecasts by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Eroding Homeshopping Sales

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Distribution of Catalogues Remains An Expensive Exercise

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Reasonably Priced, Reliable Products and Bricks-and-mortar Stores To Reduce Scepticism

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Telemarketing International Continues To Move Towards Other Retailing Channels

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Shift in Product Portfolio Has Not Been Able To Stop Declining Sales at Tarsago Magyarorszag

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Bakker Holland Hungary Ceases Operations

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 143 Homeshopping by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 144 Homeshopping by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 145 Homeshopping GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 146 Homeshopping GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 147 Homeshopping Forecasts by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 148 Homeshopping Forecasts by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Internet Retailing Remains the Most Dynamic Retail Channel

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Foreign Websites Pose A Threat To Local Operators

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Logistics Is the Next Bottleneck of Excellent Customer Experience

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          A New Stream of Store-based Retailers Open Websites

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Websites From Neighbouring Markets Enter Hungary

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Chemists/pharmacies Learn the Skills of Internet Retailing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 149 Internet Retailing by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 150 Internet Retailing by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 151 Internet Retailing GBO Company Shares: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 152 Internet Retailing GBN Brand Shares: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 153 Internet Retailing Forecasts by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Table 154 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Food and Drink Internet Retailing Remains the Most Challenging and Expensive Category for Internet Retailers

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Mobile Application To Compare Prices

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Home Delivery Is Not Free Anymore; It Is An Extra Service To Pay for

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Tesco-globál Áruházak Further Increases Its Coverage

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            New Entries in 2019

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Some Traditional Grocers Also Enter Food and Drink Internet Retailing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 155 Food and Drink Internet Retailing: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 156 Food and Drink Internet Retailing: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 157 Food and Drink Internet Retailing: % Value Growth 2016-2017

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Table 158 Food and Drink Internet Retailing Forecasts: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Table 159 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Headlines

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Prospects

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Smartphones and Applications Further Improve the User Experience When Shopping

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Media Products Are Also on the Virtual Shopping List

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Smartphones Dominate, While Tablets Lose Relevance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Mobile Applications Enhance Users' Experience

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          Buying From Vending Machines and Ordering Books With A Mobile Application

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Smartphone Applications Replace Gift Cards and Loyalty Cards Once Printed on Plastic

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Channel Data

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Table 160 Mobile Internet Retailing: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 161 Mobile Internet Retailing: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Table 162 Mobile Internet Retailing Forecasts: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Table 163 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Hungarian retailing recorded another strong year in 2018, as the economy rebounded from the economic crisis in 2008 and consumers regained their confidence and optimism. There were several different factors supporting sales growth and their cumulative effect impacted both grocery and non-grocery retailing, but the gains did not impact each retail operator equally. Growing salaries and higher disposable incomes were the main reasons behind growth of grocery retailing, as customers were less price...

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Euromonitor International's Retailing in Hungary report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Product coverage: Non-Store Retailing, Store-based Retailing.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Why buy this report?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Get a detailed picture of the Retailing market;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Pinpoint growth sectors and identify factors driving change;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Understand the competitive environment, the market’s major players and leading brands;
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      * Use five-year forecasts to assess how the market is predicted to develop.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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