RETAILING IN GERMANY

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Retailing Registers Steady Growth in 2018

the Value of Omnichannel Retailing Is More Evident Than Ever

Amazon Starts To Challenge Germany's Grocery Retailers

Mobile Is the Driving Force Behind Online Expansion

Further Growth Anticipated

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 1 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 4 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 6 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 12 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 14 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 24 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 26 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 28 Retailing GBO Company Shares: % Value 2014-2018

Table 29 Retailing GBN Brand Shares: % Value 2015-2018

Table 30 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 31 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 32 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 33 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 34 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 35 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 36 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 37 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 43 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 44 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 45 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Other Channels Reduce the Competitiveness of Convenience Stores

Outlet Numbers Set To Increase

Opportunities for Growth

Competitive Landscape

Yorma's - Attractive Prices, High Customer Numbers

Ah-to-go Retreats From Germany

Db Servicestore Aims To Become the Leading Player in Convenience Stores

Channel Data

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 75 Convenience Stores GBO Company Shares: % Value 2014-2018

Table 76 Convenience Stores GBN Brand Shares: % Value 2015-2018

Table 77 Convenience Stores LBN Brand Shares: Outlets 2015-2018

Table 78 Convenience Stores LBN Brand Shares: Selling Space 2015-2018

Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Growing Price Sensitivity Benefits Discounters

Discounters Set To Continue Growing

Shift Towards Smart Discounters

Competitive Landscape

Aldi Group Continues To Grow and Lead Discounters

Lidl Posts Robust Growth

Norma Grows in the Shadow of Aldi and Lidl

Channel Data

Table 81 Discounters: Value Sales, Outlets and Selling Space 2013-2018

Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 83 Discounters GBO Company Shares: % Value 2014-2018

Table 84 Discounters GBN Brand Shares: % Value 2015-2018

Table 85 Discounters LBN Brand Shares: Outlets 2015-2018

Table 86 Discounters LBN Brand Shares: Selling Space 2015-2018

Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Hypermarkets Continues To Struggle in the Increasingly Competitive Marketplace

Changing Consumer Habits Will Challenge Hypermarkets

Reinvention Required As Players Try To Bolster Flagging Performances

Competitive Landscape

Kaufland Remains the Leading Player

Rewe Center Posts the Highest Growth in 2018

Real Continues To Struggle in the Wake of Sell-off

Channel Data

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 91 Hypermarkets GBO Company Shares: % Value 2014-2018

Table 92 Hypermarkets GBN Brand Shares: % Value 2015-2018

Table 93 Hypermarkets LBN Brand Shares: Outlets 2015-2018

Table 94 Hypermarkets LBN Brand Shares: Selling Space 2015-2018

Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Price Competition To Erode Value Growth

Supermarkets To Benefit From Strong Consumer Sentiment

Impulse Sales Face the Challenge of Declining Store Traffic

Competitive Landscape

Rewe Outperforms Edeka

Edeka Continues To Grow and Invests Strongly in Germany

Stores Promote the In-store Shopping Experience

Channel Data

Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 99 Supermarkets GBO Company Shares: % Value 2014-2018

Table 100 Supermarkets GBN Brand Shares: % Value 2015-2018

Table 101 Supermarkets LBN Brand Shares: Outlets 2015-2018

Table 102 Supermarkets LBN Brand Shares: Selling Space 2015-2018

Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Despite Decline, Traditional Grocers Remain Relevant To Consumers

Sales Growth Expected To Be Limited by Competition From Modern Grocery Formats

Opportunities Will Arise at the Premium End

Competitive Landscape

Drinks Specialist Toom Continues To Lead Traditional Grocery Retailers

Basic Continues To Benefit From the Health Trend and Grows Fastest

Backwerk Continues To Grow

Channel Data

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018

Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018

Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018

Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 111 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 112 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 113 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 114 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 116 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023

Table 118 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023

Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023

Table 120 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Apparel and Footwear Specialist Retailers Value Sales Stagnate

Online Retail Booms As the High Street Struggles

Omnichannel Retail Enjoys A Positive Reception Among German Consumers

Competitive Landscape

H&m Remains the Leading Player But Suffers Further Decline in Sales

Traditional Apparel and Footwear Specialist Retailers Come Under Increased Pressure From Growing Competition

Discount and Off-price Concepts Are Growing

Channel Data

Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 122 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 123 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 124 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 126 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 128 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Internet Retailing Forces Retailers To Reorganise Their Businesses

Outlets Are Changing Their Approach To Customers, But Store Closures Will Continue

Prospects for Retailers Remain Uncertain

Competitive Landscape

Media-saturn-holding GmbH Remains the Leading Player

Internet Retailers Becoming Store-based Proves Successful

Apple Continues To Show Fast Growth

Channel Data

Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 130 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 131 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 132 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 134 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 136 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

the Ageing Population Offers Growth Potential

Drugstores Expected To Continue To Perform Best

Potential To Expand the Channel's Influence

Competitive Landscape

Dm-drogerie Markt Extends Its Leadership

Beauty Specialist Retailers Increases at the Expense of Department Stores

Rossmann Extends Its Number of Outlets and Remains Second Leading Player

Channel Data

Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 138 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 139 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 140 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 141 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 142 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 144 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 146 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 148 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

A Shortage of New Homes Drives Consumers To Invest in Remodelling and Renovation

Competition Intensifies From Internet Retailing Limiting Stronger Growth

Improving the In-store Experience Will Be A Crucial Factor

Competitive Landscape

Ikea Maintains Its Leadership and Expands Further in Germany

Xxxlutz Group Continues To Grow and Is Chasing Ikea

Blending Store and Online Environments

Channel Data

Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 150 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 151 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018

Table 152 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018

Table 153 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 154 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 156 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 158 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023

Table 160 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Department Stores Faces Further Headwinds

Pressure From Budget-positioned Variety Stores and Off-price Retailers Increases

Combination of Omnichannel Approach and Investment in Physical Stores Is Key To the Channel's Recovery

Competitive Landscape

Kaufhof and Karstadt Merge

New Strategies for Growth

Channel Data

Table 161 Department Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 162 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 163 Department Stores GBO Company Shares: % Value 2014-2018

Table 164 Department Stores GBN Brand Shares: % Value 2015-2018

Table 165 Department Stores LBN Brand Shares: Outlets 2015-2018

Table 166 Department Stores LBN Brand Shares: Selling Space 2015-2018

Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 168 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

the Rise of Discount Variety Stores Continues

Variety Stores Expected To Trade Up

Outlet Expansion of Discount Variety Stores Set To Continue

Competitive Landscape

Tchibo Still Leads Variety Stores But Continues To Decline

Tedi Continues To Rise

Hema Expands in Germany

Channel Data

Table 169 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 170 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 171 Variety Stores GBO Company Shares: % Value 2014-2018

Table 172 Variety Stores GBN Brand Shares: % Value 2015-2018

Table 173 Variety Stores LBN Brand Shares: Outlets 2015-2018

Table 174 Variety Stores LBN Brand Shares: Selling Space 2015-2018

Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 176 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Prospects

Headlines

Prospects

A Positive Performance Is Expected

Beauty and Personal Care Direct Selling Remains Popular in 2018 But Its Share Will Decline

Homewares and Home Furnishings Direct Selling Set To Become the Biggest Category

Competitive Landscape

Vorwerk Continues To Lead Direct Selling But Struggles in 2017 and 2018

Leading Direct Sellers Extend Their Reach Via Internet Selling

Tupperware Maintains Second Position and Opens Its First Online Shop

Channel Data

Table 177 Direct Selling by Category: Value 2013-2018

Table 178 Direct Selling by Category: % Value Growth 2013-2018

Table 179 Direct Selling GBO Company Shares: % Value 2014-2018

Table 180 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 181 Direct Selling Forecasts by Category: Value 2018-2023

Table 182 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

the Internet Erodes the Sales and Attractiveness of Homeshopping

TV Homeshopping and Food and Drink Homeshopping Persist

Elderly Consumers Remain the Key Target Audience

Competitive Landscape

Bofrost Leads Homeshopping

TV Homeshopping Players Perform Best

Homeshopping Is Reduced To A Minor Role in the Multichannel World

Channel Data

Table 183 Homeshopping by Category: Value 2013-2018

Table 184 Homeshopping by Category: % Value Growth 2013-2018

Table 185 Homeshopping GBO Company Shares: % Value 2014-2018

Table 186 Homeshopping GBN Brand Shares: % Value 2015-2018

Table 187 Homeshopping Forecasts by Category: Value 2018-2023

Table 188 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Omnichannel Strategies Will Drive Internet Retailing's Expansion

Strong Growth Expected for Mobile Internet Retailing

Internet Retailing Will Mature But Several Product Groups Still Offer Room for Growth

Competitive Landscape

Amazon Continues To Extend Its Clear Leadership in Germany

Multichannel Retailers Outpace Pure Players

Zalando Continues To See Double-digit Value Growth

Channel Data

Table 189 Internet Retailing by Category: Value 2013-2018

Table 190 Internet Retailing by Category: % Value Growth 2013-2018

Table 191 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 192 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 193 Internet Retailing Forecasts by Category: Value 2018-2023

Table 194 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Food and Drink Internet Retailing Is Expected To Become More Significant

High Density of Grocery Outlets Remains A Challenge To Growth Prospects

An Increasingly Tech-savvy Consumer Base Bodes Well for Online Sales Of food and drink

Competitive Landscape

Amazon Fresh Struggles But May Stimulate Growth in Food and Drink Internet Retailing Over the Forecast Period

Leading Grocery Retailers Also Lead in Food and Drink Internet Retailing

Increased Competition Awaits

Channel Data

Table 195 Food and Drink Internet Retailing: Value 2013-2018

Table 196 Food and Drink Internet Retailing: % Value Growth 2013-2018

Table 197 Food and Drink Internet Retailing: % Value Growth 2016-2017

Table 198 Food and Drink Internet Retailing Forecasts: Value 2018-2023

Table 199 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Headlines

Prospects

Further Decline in Tobacco Vending Impacts the Wider Category

Ongoing Diversification Expected in the Form of Healthier and More Premium Offerings

Innovation - the Future of Vending

Competitive Landscape

Tobacco Vending Dominates

On-the-go Consumption and Health Trends Set To Increasingly Influence Product Sales

the Product Range Is Expanding

Channel Data

Table 200 Vending by Category: Value 2013-2018

Table 201 Vending by Category: % Value Growth 2013-2018

Table 202 Vending GBO Company Shares: % Value 2014-2018

Table 203 Vending GBN Brand Shares: % Value 2015-2018

Table 204 Vending Forecasts by Category: Value 2018-2023

Table 205 Vending Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Growth of Mobile Internet Retailing Driven by Increasing Smartphone Usage

Improvement of Mobile Apps and Payment Security Set To Boost Mobile Sales

Laptops and Tablets Will Remain Important Devices

Competitive Landscape

Zalando Benefits From Increased Mobile App Usage

Mobile Internet Retailing Is Driven by Operators Increasingly Adopting An Omnichannel Approach

Channel Data

Table 206 Mobile Internet Retailing: Value 2013-2018

Table 207 Mobile Internet Retailing: % Value Growth 2013-2018

Table 208 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 209 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Germany remained on a steady growth path in 2018, even slightly exceeding the value CAGR of the entire review period. This growth development continues to be supported by a stable economic climate and high consumer confidence. Furthermore, unemployment has remained low, resulting in an increase in spending as more money has found its way into households and boosted consumers’ disposable incomes. In turn, this has positively affected the performance of retailing. Retailers have taken...

Euromonitor International's Retailing in Germany report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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