RETAILING IN EGYPT

Euromonitor International

January 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Egypt Remains Promising With Young, Dynamic and Large Consumer Base

Struggling Economic Performance Leads To High Inflation and New Import Law

Discounters Attractive To Highly Price-sensitive Consumer Base

Foreign and Regional Players Eye Egypt for Expansion

Digitisation To Facilitate the Development of Internet Retailing

Operating Environment

Informal Retailing

Opening Hours

Summary 1 ndard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018

Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018

Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018

Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018

Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 27 Retailing GBO Company Shares: % Value 2014-2018

Table 28 Retailing GBN Brand Shares: % Value 2015-2018

Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023

Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023

Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023

Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023

Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023

Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023

Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Sources

Summary 2 Research Sources

Headlines

Prospects

Convenience Stores Continues To Secure Share in Egyptian Grocery Landscape

New Import Policies and High Inflation Favour Local Suppliers

Saturation in Key Cities Leads Expansion in New Cities

Competitive Landscape

Quick 24 Hours Remains Leading Convenience Chain in the Country

Forecourt Retailers Remains Key Competitor To Convenience Stores in Egypt

Channel Data

Table 72 Convenience Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 73 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 74 Convenience Stores GBO Company Shares: % Value 2014-2018

Table 75 Convenience Stores GBN Brand Shares: % Value 2015-2018

Table 76 Convenience Stores LBN Brand Shares: Outlets 2015-2018

Table 77 Convenience Stores LBN Brand Shares: Selling Space 2015-2018

Table 78 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Discounters Becomes Attractive As Consumers Struggle With Inflation and Rising Food Prices

Discounters Becomes Key Channel for Fmcg Players and Local Suppliers

Competitive Landscape

Kazyoun Follows Massive Expansion Strategy

Egypt Remains the Second Most Important Market for Bim

Existing Grocery Stores Consider Joining Discounters

Channel Data

Table 80 Discounters: Value Sales, Outlets and Selling Space 2013-2018

Table 81 Discounters: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 82 Discounters GBO Company Shares: % Value 2014-2018

Table 83 Discounters GBN Brand Shares: % Value 2015-2018

Table 84 Discounters LBN Brand Shares: Outlets 2015-2018

Table 85 Discounters LBN Brand Shares: Selling Space 2015-2018

Table 86 Discounters Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Hypermarkets Dependent on Foreign Investment

Difficulty in Accessing Land Leads To Hypermarket Expansion in Suburban Areas

Hypermarkets Favoured Due To Wider Availability of Discounts and Promotions

Competitive Landscape

Carrefour Leads Hypermarkets in Egypt With Strategic Expansion Plans

Lulu Group Eyes Egypt for Regional Expansion and Entry To Africa

Channel Data

Table 88 Hypermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 89 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 90 Hypermarkets GBO Company Shares: % Value 2014-2018

Table 91 Hypermarkets GBN Brand Shares: % Value 2015-2018

Table 92 Hypermarkets LBN Brand Shares: Outlets 2015-2018

Table 93 Hypermarkets LBN Brand Shares: Selling Space 2015-2018

Table 94 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Supermarkets Offers Price Promotions To Maintain Volume Growth

Struggle To Import Goods

Women Joining the Workforce Has A Positive Impact

Competitive Landscape

Local Players Hold Stronger Presence in Supermarkets

Carrefour Market Regains Leadership in 2018

Government-operated Supermarkets Remain Popular

Channel Data

Table 96 Supermarkets: Value Sales, Outlets and Selling Space 2013-2018

Table 97 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 98 Supermarkets GBO Company Shares: % Value 2014-2018

Table 99 Supermarkets GBN Brand Shares: % Value 2015-2018

Table 100 Supermarkets LBN Brand Shares: Outlets 2015-2018

Table 101 Supermarkets LBN Brand Shares: Selling Space 2015-2018

Table 102 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Traditional Format Retains Dominance of Grocery Retailers

Unorganised Traditional Retail Poses Challenge To Shift Towards Modern Grocery Development

Traditional Grocery Retailers Loses Share To Modern Format

Competitive Landscape

Traditional Grocery Retailers Remains Highly Fragmented

Lack of Government Regulations

Street Vendors Remain A Key Highlight

Channel Data

Table 104 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 106 Sales in Traditional Grocery Retailers by Channel: Value 2013-2018

Table 107 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2013-2018

Table 108 Traditional Grocery Retailers Outlets by Channel: Units 2013-2018

Table 109 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 110 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 111 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 112 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 113 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 114 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 115 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 116 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2018-2023

Table 117 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2018-2023

Table 118 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2018-2023

Table 119 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Egyptian Government To Modernise Textile Industry

High Inflation Leads Retailers To Boost Sales Activity Through Price Promotions

Local Brands Begin To Offer Sportswear

Competitive Landscape

Local Garment Manufacturers With Strong Retail Footprint Dominate

Azadea Group Eyes Egypt for Regional Expansion

Local High-street Fashion Landscape

Channel Data

Table 120 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 121 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 122 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 123 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 124 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 125 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 126 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 127 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Egypt Vision 2030 To Boost Ict Investment

Economic Reforms Favour Development of Local Production and Assembling Plants

Multi-brand Stores Tap Into Egypt

Competitive Landscape

Samsung Strengthens Presence

Local Presence of El Araby

Retailers Focusing on Sales of Mobile Phones Lead

Channel Data

Table 128 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 129 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 130 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 131 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 132 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 133 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 134 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 135 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Chemists/pharmacies Faces Shortage of Medical Supplies

Trending Social Media Leads To Consumer Shift Towards Natural Products

Import Restrictions and Tariffs Impact Beauty Products Sales Through Specialists

Competitive Landscape

Nefertari Benefits As Local Cosmetics Brand and Its Natural Offerings

Imported Brands Consider Withdrawing Due To Impact of Price Hikes

Larger Chained Pharmacies Lead But Encounter Egyptian Pharmaceutical Union

Channel Data

Table 136 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 137 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 138 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 139 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 140 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 141 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 142 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 143 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 144 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 145 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 146 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 147 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Slowing Sales for Channel

Luxury Furniture Demand Continues To Decline

Furniture Exhibitions Take Place

Competitive Landscape

Oriental Weavers Leads Channel

Local Markets Featuring Variety of Independent Players Remain Dominant

Channel Data

Table 148 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 149 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 150 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018

Table 151 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018

Table 152 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 153 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 154 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 155 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 156 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 157 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 158 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023

Table 159 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Declining Outlet Numbers

Struggle To Save Its Existence

Department Stores in Egypt Must Embrace New Techniques

Competitive Landscape

Omar Effendi Leads

Hypermarkets Competes With Department Stores

Debenhams Presents Active Wear

Channel Data

Table 160 Department Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 161 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 162 Department Stores GBO Company Shares: % Value 2014-2018

Table 163 Department Stores GBN Brand Shares: % Value 2015-2018

Table 164 Department Stores LBN Brand Shares: Outlets 2015-2018

Table 165 Department Stores LBN Brand Shares: Selling Space 2015-2018

Table 166 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 167 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Variety Stores Faces Challenge From Other Retail Channels

Dominance of Chinese Products in Variety Stores Also A Key Concern for Retailers

Variety Stores Offers Courses for Hobbyists To Compliment Store Products

Competitive Landscape

Dalaa El Banat Leads With Highest Number of Outlets

Channel Remains Highly Fragmented

Channel Data

Table 168 Variety Stores: Value Sales, Outlets and Selling Space 2013-2018

Table 169 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 170 Variety Stores GBO Company Shares: % Value 2014-2018

Table 171 Variety Stores GBN Brand Shares: % Value 2015-2018

Table 172 Variety Stores LBN Brand Shares: Outlets 2015-2018

Table 173 Variety Stores LBN Brand Shares: Selling Space 2015-2018

Table 174 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 175 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Prospects

Headlines

Prospects

Direct Selling Is Well-known Amongst Egyptians

Internet Retailing and Social Media Are New Platforms for Marketing and Selling

Beauty and Personal Care Remains Key Category for Direct Selling

Competitive Landscape

Oriflame Continues To Lead Direct Selling

Avon Continues To Face Challenges

Channel Data

Table 176 Direct Selling by Category: Value 2013-2018

Table 177 Direct Selling by Category: % Value Growth 2013-2018

Table 178 Direct Selling GBO Company Shares: % Value 2014-2018

Table 179 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 180 Direct Selling Forecasts by Category: Value 2018-2023

Table 181 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Television Is the Strongest Medium for Advertising

Negative Reviews and Official Warnings Influence Channel's Performance

Homewares and Appliances Remain Most Popular Homeshopping Products

Competitive Landscape

Tamima Group Continues To Lead

Homeshopping Players Face Aggressive Competition From Internet Retailing

Channel Data

Table 182 Homeshopping by Category: Value 2013-2018

Table 183 Homeshopping by Category: % Value Growth 2013-2018

Table 184 Homeshopping GBO Company Shares: % Value 2014-2018

Table 185 Homeshopping GBN Brand Shares: % Value 2015-2018

Table 186 Homeshopping Forecasts by Category: Value 2018-2023

Table 187 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Digitisation To Support Stronger Development for E-commerce Landscape

Youth Is Driving Force Behind Internet Retailing's Performance

Online Payment Gateways To Facilitate Payment Infrastructure

Competitive Landscape

Jumia.com Continues To Lead Internet Retailing in Egypt

Players Continue To Invest in Internet Retailing

GCC Apparel Retailer Namshi Eyes Egypt for Expansion

Channel Data

Table 188 Internet Retailing by Category: Value 2013-2018

Table 189 Internet Retailing by Category: % Value Growth 2013-2018

Table 190 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 191 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 192 Internet Retailing Forecasts by Category: Value 2018-2023

Table 193 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Convenience To Drive E-groceries in Egypt

Grocery Delivery Players Face Operational Challenges

With Improvement in Digital Services, Supermarkets Taps Into Online Platforms

Competitive Landscape

Jumia Fresh Leads Channel

New Delivery Strategies Adopted by Goodsmart

Channel Data

Table 194 Food and Drink Internet Retailing: Value 2013-2018

Table 195 Food and Drink Internet Retailing: % Value Growth 2013-2018

Table 196 Food and Drink Internet Retailing: % Value Growth 2016-2017

Table 197 Food and Drink Internet Retailing Forecasts: Value 2018-2023

Table 198 Food and Drink Internet Retailing Forecasts: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Emerging Fintech Players To Ease E-payments in Egypt

Development of Mobile Apps To Facilitate Mobile Internet Retailing

High Consumer Engagement on Social Media To Facilitate Mobile Internet Retailing

Competitive Landscape

Jumia Improves Shopping Experience Across All Device Platforms

Mobile Wallets Pave the Way for Mobile Internet Retailing

Online Supermarkets Develop Mobile Applications

Channel Data

Table 199 Mobile Internet Retailing: Value 2013-2018

Table 200 Mobile Internet Retailing: % Value Growth 2013-2018

Table 201 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 202 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Despite marginal improvement in inflation during 2018 compared to 2017, the impact of aggressive price increases in Egypt continued to impact consumer confidence and expenditure at the end of the review period. While most non-grocery retailers suffered due to low volume turnovers, grocery retailers focused on providing high value offers and promotional packs. While increased prices also facilitated traditional retail, customers focused on looking for high value deals and favoured bulk purchases.

Euromonitor International's Retailing in Egypt report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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