Table of Contents

Executive Summary

Market forecasts

Consumer behaviour

Retailer themes and responses

Market forecasts

Headlines

Total retail market vs. pre-COVID-19 forecasts

Total retail growth vs. pre-COVID-19 forecasts

Consumer behaviour

Purchasing patterns snapshot

Purchasing patterns: non-food

Purchasing patterns: food

Purchasing patterns: drinks

Purchasing patterns: personal care

Consumer habits

Retailer themes and responses

Contactless delivery

Non-essential services stopped

Retailers donate to hospitals

Retail partnerships

Appendix

Methodology

Retail in India: Coronavirus (COVID-19) Country impact

Summary

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in India.

Retail in India is estimated to suffer a wipe out of ₹6,572bn due to Covid-19. The outbreak led to preventive lockdown across the country, bringing economic activity to a standstill.
Demand for non-essential items such as furniture, footwear, makeup products, etc. have declined markedly. Fewer social interactions and community gatherings have resulted in a shift away from non-essential categories.

Scope

- We envisage that many stores will remain closed even once restrictions are lifted and that footfall will be severely restricted through to the end of May.
- Fashion will be the sector hardest hit, with sales forecast to be down by 25%-30% on 2019 levels, as per Retailers Association of India (RAI) and The Clothing Manufacturers Association of India (CMAI).
- Steps such as deferment of EMI payments, loan waivers and financial aid to poor parts of society will lower the possibility of the economy entering recession

Reasons to Buy

- Use our revised market forecasts out to 2024 to understand how the Indian retail market will perform.
- Use our in-depth analysis to review how key retailers have responded to COVID-19.
- Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.