Table of Contents

Executive Summary

Market forecasts

Consumer behaviour

Retailer themes and responses

Market forecasts

Headlines

Total retail market vs. pre-COVID-19 forecasts

Total retail growth vs. pre-COVID-19 forecasts

Consumer behaviour

Purchasing patterns snapshot

Purchasing patterns: non-food

Purchasing patterns: food

Purchasing patterns: drinks

Purchasing patterns: personal care

Consumer habits

Retailer themes and responses

Store closures and reopenings

Using WhatsApp to connect with shoppers

Supporting women

Appendix

Methodology

Retail in Brazil: Coronavirus (COVID-19) Country impact

Summary

The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in Brazil.

The COVID-19 outbreak will have a marked impact on retail in Brazil, with the market set to grow significantly less than we originally forecast in 2020.

With many shops already starting to reopen, consumer shopping behaviour is unlikely to change permenantly and the market will recover quickly.

Scope

- Brazil will fare better and recover more quickly than many of its South American neighbours.
- With stores already starting to reopen, we expect that consumers in Brazil will return to spend on non-essentials such as clothing and footwear relatively quickly.

Reasons to Buy

- Use our revised market forecasts out to 2023 to understand how the Brazilian retail market will perform.
- Use our data on key consumer shopping and lifestyle habits to see how the population has responded to the impact of COVID-19.
- Use our in-depth analysis to review how key retailers have responded to COVID-19.