REFRIGERATION APPLIANCES IN BRAZIL

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Due To the Economic Environment, A Good Performance Is Expected

Products Are More Expensive Due To Commodity Price Rises

While Still A Niche, Electric Wine Coolers/chillers Is Expected To See Growth

Competitive Landscape

International Players Dominate

Other Players Fight for Share, But With Little Success

Lg Innovates With Its New Double-door Fridge-freezer

Chart 1 LG's new Monarch fridgefreezer

Category Data

Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Freezers by Format: % Volume 2013-2018

Table 6 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 7 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 10 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 13 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 14 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 15 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 16 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 17 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 18 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 19 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 20 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Executive Summary

Consumer Appliance Sales Increase in 2018, Despite Negative Influences

Product Differentiation and Pricing Strategies Define Sales

the Competitive Landscape Is Changing

Digital Retailing Drives Growth in Brazil

Positive Outlook May Be Affected by the Future President

Market Indicators

Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 22 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 25 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 26 Sales of Consumer Appliances by Category: Value 2013-2018

Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 28 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 33 Sales of Small Appliances by Category: Volume 2013-2018

Table 34 Sales of Small Appliances by Category: Value 2013-2018

Table 35 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 36 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 38 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 39 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 40 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 41 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 42 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 44 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 51 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 52 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Following the good performance seen in 2017, refrigeration appliances continued its recovery in 2018. Consumers, now facing a reality of low inflation, and consequently lower credit interest rates – which are expected to remain until 2019 – were finally able to breathe and purchase more freely. Even though Brazil was ridden by turbulence, mostly in the political sphere, due to the October elections, refrigeration appliances performed well, and this is expected to continue. Refrigeration applianc...

Euromonitor International's Refrigeration Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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