REFRIGERATION APPLIANCES IN VIETNAM

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Inverter Technology Is A Must To Attract Consumers

Growing Popularity of Smart Technology

Construction Boom and Rising Living Standards Boost Refrigeration Appliances Sales

Competitive Landscape

Haier Electrical Appliances Continues To Lead Sales

New Innovative Offerings Attracting Consumers

Competition Fuelling Marketing and Promotions

Category Data

Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 6 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 7 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 8 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 9 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 10 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 11 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 12 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 13 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 14 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 15 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 16 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 17 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Executive Summary

Strong Economic Growth and Increasing Living Standards Boost Volume Growth

Energy-saving Now Standard, New Features Attracting Young and Wealthy Consumers

Global Brands Expand Sales Share and Brand Position

Internet Retailing Set To See Boom in Demand

Consumer Appliances Expected To See Growth Over Forecast Period

Market Indicators

Table 19 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 20 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 21 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 22 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 23 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 24 Sales of Consumer Appliances by Category: Value 2013-2018

Table 25 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 26 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 31 Sales of Small Appliances by Category: Volume 2013-2018

Table 32 Sales of Small Appliances by Category: Value 2013-2018

Table 33 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 34 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 35 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 36 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 37 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 38 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 39 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 40 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 41 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 42 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 43 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 44 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 49 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 50 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 51 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 52 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Following technology developments in recent years, consumers increasingly see inverters as standard technology when buying a refrigeration appliance. Generally, it is very hard to find a non-inverter product, except cheap mini-size fridges. In addition to increasing income levels and improving living conditions, consumers are also becoming more environmentally conscious and aware of energy-saving attributes. To adapt from the Inverter platform, many manufacturers have added their own enhancement...

Euromonitor International's Refrigeration Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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