REFRIGERATION APPLIANCES IN MOROCCO

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Fridge Freezers Remains the Dominant Refrigeration Appliance

Innovation Is Expected To Drive Growth Over the Forecast Period

Rapid Expansion of Modern Retailers Will Benefit Sales Over the Forecast Period

Competitive Landscape

International Key Players Remain Leaders in Refrigeration Appliances in Morocco

Companies Compete by Pushing Volume Sales

Advertising Is the Main Strategies for Competition in This Category

Category Data

Table 1 Sales of Refrigeration Appliances by Category: Volume 2013-2018

Table 2 Sales of Refrigeration Appliances by Category: Value 2013-2018

Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2013-2018

Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2013-2018

Table 5 Sales of Freezers by Format: % Volume 2013-2018

Table 6 Sales of Freezers by Volume Capacity: % Volume 2013-2018

Table 7 Sales of Fridge Freezers by Format: % Volume 2013-2018

Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2013-2018

Table 9 Sales of Fridge Freezers by Connected Appliances: % Volume 2014-2018

Table 10 Sales of Fridges by Volume Capacity: % Volume 2013-2018

Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2014-2018

Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2015-2018

Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2014-2018

Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2014-2018

Table 15 NBO Company Shares of Built-in Fridges: % Volume 2014-2018

Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2014-2018

Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2013-2018

Table 18 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2013-2018

Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2018-2023

Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2018-2023

Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023

Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023

Executive Summary

Stable Retail Volume Growth for 2018

Innovation and Promotional Activities Are the Main Trends in Consumer Appliances

Groupe Seb Becomes the Leading Player in Consumer Appliances

Hypermarkets and Online Retailers Are Gaining Share

Strong Retail Volume Growth Expected Over the Forecast Period

Market Indicators

Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2013-2018

Table 24 Replacement Cycles of Consumer Appliances by Category 2013-2018

Table 25 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023

Table 26 Forecast Replacement Cycles of Consumer Appliances by Category 2018-2023

Market Data

Table 27 Sales of Consumer Appliances by Category: Volume 2013-2018

Table 28 Sales of Consumer Appliances by Category: Value 2013-2018

Table 29 Sales of Consumer Appliances by Category: % Volume Growth 2013-2018

Table 30 Sales of Consumer Appliances by Category: % Value Growth 2013-2018

Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2013-2018

Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2013-2018

Table 33 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2013-2018

Table 34 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2013-2018

Table 35 Sales of Small Appliances by Category: Volume 2013-2018

Table 36 Sales of Small Appliances by Category: Value 2013-2018

Table 37 Sales of Small Appliances by Category: % Volume Growth 2013-2018

Table 38 Sales of Small Appliances by Category: % Value Growth 2013-2018

Table 39 NBO Company Shares of Major Appliances: % Volume 2014-2018

Table 40 LBN Brand Shares of Major Appliances: % Volume 2015-2018

Table 41 NBO Company Shares of Small Appliances: % Volume 2014-2018

Table 42 LBN Brand Shares of Small Appliances: % Volume 2015-2018

Table 43 Distribution of Major Appliances by Format: % Volume 2013-2018

Table 44 Distribution of Small Appliances by Format: % Volume 2013-2018

Table 45 Forecast Sales of Consumer Appliances by Category: Volume 2018-2023

Table 46 Forecast Sales of Consumer Appliances by Category: Value 2018-2023

Table 47 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2018-2023

Table 48 Forecast Sales of Consumer Appliances by Category: % Value Growth 2018-2023

Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023

Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023

Table 51 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023

Table 52 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023

Table 53 Forecast Sales of Small Appliances by Category: Volume 2018-2023

Table 54 Forecast Sales of Small Appliances by Category: Value 2018-2023

Table 55 Forecast Sales of Small Appliances by Category: % Volume Growth 2018-2023

Table 56 Forecast Sales of Small Appliances by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Fridge freezers remained the most popular type of refrigeration appliance in Morocco in 2018. This trend is expected to remain strong over the forecast period for various reasons. Many Moroccans lack space in their kitchens to house a large freestanding freezer. Additionally, many local consumers consider fridge freezers to be very efficient and convenient. Key players in this category are taking advantage of this growing trend to offer products with greater innovation as well as competitive pri...

Euromonitor International's Refrigeration Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Refrigeration Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.