Ready Meals in Romania
READY MEALS IN ROMANIA
Euromonitor International
November 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Busier Lifestyles Strengthen Appreciation for the Convenience of Ready Meals
Prepared Salads Is the Fastest Growing Category in Current Value Terms
Ready Meals Face Growing Competition From Unpackaged Alternatives
Competitive Landscape
Cristim 2 Prodcom Remains the Top Branded Manufacturer in Ready Meals
Angst Ro Strengthens Its Presence in Ready Meals
Retailer Activities Continue To Support the Development of Ready Meals
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 7 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 8 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 9 Distribution of Ready Meals by Format: % Value 2013-2018
Table 10 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Executive Summary
Economic Improvement Drives Sales of Packaged Food
Healthier Food Attracts Consumer Attention
Artisanal Accounts for the Majority of Sales
Sales Dynamics Track the Expansion of Modern Grocery Retailers
Packaged Food To Grow Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Ready meals continued to perform strongly in Romania in 2018 as economic growth resulted in longer working hours and busier lifestyles, which many left consumers with less time for cooking. This trend was especially visible in large cities. Aside from growing appreciation for the convenience of ready meals, the category also benefited as rising incomes made such products more affordable to many consumers.
Euromonitor International's Ready Meals in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.