READY MEALS IN MACEDONIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

the Convenience Trend Drives Up Sales of Ready Meals

Inadequate Brand and Product Supply Limit Growth of Ready Meals

Several Domestic Companies Increase Their Presence by Launching New Brands

Competitive Landscape

Podravka Leads Ready Meals in 2018

Domestic Company Mik Sveti Nikole Ranks Second

International Players Dominate Ready Meals in Macedonia

Category Data

Table 1 Sales of Ready Meals by Category: Volume 2013-2018

Table 2 Sales of Ready Meals by Category: Value 2013-2018

Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 6 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 7 Distribution of Ready Meals by Format: % Value 2013-2018

Table 8 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 9 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Executive Summary

Packaged Food Continues To Record Stable Growth in 2018

Health, Wellness and Convenience Are the Major Trends Impacting Packaged Food

All Top Five Leaders in Packaged Food Are Domestic Companies

Traditional Grocers Dominate But Modern Grocers Increase Their Share

Focus on Innovation and Convenience To Be the Driving Forces of Future Growth

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Sales of ready meals continued to benefit from the growing significance of the convenience trend. Fewer local consumers have sufficient time available to prepare home-made meals. As a result, many of them increasingly rely on services provided by local catering companies, while some rely on ready meals sold via local retailers to be enjoyed at home or on the go with little or no preparation required. The convenience trend and the latest consumer attitudes led to significant growth of ready meals...

Euromonitor International's Ready Meals in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.