READY MEALS IN ITALY

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Frozen Pizza and Frozen Ready Meals Benefiting From Higher Quality Ingredients

Meal Kits and Foodservice Home Delivery Provide Stiff Competition

Vegetarian and Vegetable-based Ready Meals Performing Well

Competitive Landscape

Bonduelle Italia Focuses on Regional Products

Zerbinati Receives Recognition for Its Bowl'z Ready Meal

Italpizza the Leader in Large Pizzas

Category Data

Table 1 Sales of Ready Meals by Category: Volume 2013-2018

Table 2 Sales of Ready Meals by Category: Value 2013-2018

Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018

Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018

Table 7 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 8 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 9 Distribution of Ready Meals by Format: % Value 2013-2018

Table 10 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 11 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Executive Summary

Italians Eat More Premium and Organic Products, But Buy Less

Fico Eataly World, Promoting Food Culture, To Drive Sales of Local Products

Niche Products To Grow, Although Hyper-segmentation Can Pose A Threat

Back To the Future, Italians Prefer Neighbourhood Stores

Ethical Sourcing and Certified Supply Chain

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 18 Sales of Packaged Food by Category: Volume 2013-2018

Table 19 Sales of Packaged Food by Category: Value 2013-2018

Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 25 Penetration of Private Label by Category: % Value 2013-2018

Table 26 Distribution of Packaged Food by Format: % Value 2013-2018

Table 27 Distribution of Packaged Food by Format and Category: % Value 2018

Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Sales of frozen pizza and frozen ready meals have increased in Italy in recent years. On the one hand, growth has been driven by consumers having less time to cook more elaborate meals, while on the other it has also been fuelled by manufacturers using better quality ingredients.

Euromonitor International's Ready Meals in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.