Ready Meals in Hungary
READY MEALS IN HUNGARY
Euromonitor International
November 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Ready Meals Benefits From Rising Demand for Convenience and Wide Selection of Products
Frozen Pizza Benefits From Competitive Prices and New Launches
Value Sales Expansion of Ready Meals Supported by Growth in Prices
Competitive Landscape
Dr Oetker Benefits From Lifestyle Trends and Its Entry Into the Niche Segment
Hmmmaster Enters Chilled Ready Meals As the Category Becomes More Competitive
the Number of Local Players in the Category Is Already High and Set for Further Growth
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018
Table 7 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 8 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 9 Distribution of Ready Meals by Format: % Value 2013-2018
Table 10 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 11 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Executive Summary
Consumer Willingness To Spend More and Innovation Boost Packaged Food
Consumers More Conscious of Quality and Ingredients
Competition Remains Intense, With Domestic Players Enjoying Support From the Government
Distribution Channels Focus on Improving Consumer Loyalty and Environmental Issues
Growth of Packaged Food Sales Likely To Slow Over the Forecast Period
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: Value 2013-2018
Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 25 Penetration of Private Label by Category: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
2018 was a successful year for ready meals as it was among the most dynamic packaged food categories in value sales terms. For some years now, the category has been benefitting from rising demand for convenience-oriented packaged food products that can be prepared easily and quickly. This trend is based on the increasingly busy lifestyles of Hungarian people as well as demographic factors, specifically the rising number of single-occupancy households in Hungary. The category’s strong performance...
Euromonitor International's Ready Meals in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.