READY MEALS IN GUATEMALA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Ready Meals Become More Prevalent Among Modern Grocery Retailers

Competition Between Ready Meals Is Low

Frozen Pizza Achieves Fast Growth

Competitive Landscape

Empacadora Toledo Leads Ready Meals

Domestic and International Companies Compete

Marketing Campaigns Are Rare

Category Data

Table 1 Sales of Ready Meals by Category: Volume 2013-2018

Table 2 Sales of Ready Meals by Category: Value 2013-2018

Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 6 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 7 Distribution of Ready Meals by Format: % Value 2013-2018

Table 8 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 9 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Executive Summary

Rising Demand for Convenience Fuelling Demand for Packaged Food

Continued Growth Expected Over Coming Years

Marketing Campaigns

Differences in Traditional and Modern Grocery Retailers

Forecast Performance

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: Value 2013-2018

Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 23 Penetration of Private Label by Category: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format: % Value 2013-2018

Table 25 Distribution of Packaged Food by Format and Category: % Value 2018

Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Definitions

Sources

Summary 1 Research Sources

Ready meals is still a small category in Guatemala. It is being introduced through modern grocery retailers, as the target consumer base comprises middle- to upper-income Guatemalans who have busier lifestyles and higher disposable incomes enabling them to afford these products. The strongest barrier to greater sales of these products is that home-cooked meals are still favoured, and they are prepared either by mothers or the domestic maids that are still very common in Guatemalan homes. Ready m...

Euromonitor International's Ready Meals in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.