READY MEALS IN ESTONIA

Euromonitor International

November 2018

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Healthy Living Trend Supports Positive Performance of Prepared Salads

Estonians Show Growing Appreciation for the Convenience of Ready Meals

New Launches Target Consumers Seeking Healthier Ready Meals

Competitive Landscape

Local Companies Continue To Dominate Ready Meals

Trading Up Trend Encourages New Product Development

Dr Oetker International Is the Highest Ranked Foreign Player in Ready Meals

Category Data

Table 1 Sales of Ready Meals by Category: Volume 2013-2018

Table 2 Sales of Ready Meals by Category: Value 2013-2018

Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 6 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 7 Distribution of Ready Meals by Format: % Value 2013-2018

Table 8 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 9 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Executive Summary

Increase in Living Standards Supports the Development of Packaged Food

Increased Consumer Purchasing Power Supports Manufacturers

Successful Players Follow the Trends

Competition Remains Intense Among Grocery Chains

Positive Outlook for the Economy To Support Sales

Foodservice

Sales To Foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 16 Sales of Packaged Food by Category: Volume 2013-2018

Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 22 Penetration of Private Label by Category: % Value 2013-2018

Table 23 Distribution of Packaged Food by Format: % Value 2013-2018

Table 24 Distribution of Packaged Food by Format and Category: % Value 2018

Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

In line with rising health awareness, consumers in Estonia are becoming increasingly concerned about weight management. At the same time, the trend towards busier lifestyles is leading many Estonians to favour healthy meal solutions that are also more convenient for on-the-go consumption. These factors helped to ensure prepared salads was the most dynamic performer within ready meals in current value growth terms in 2018, and should continue to support the positive development of the category ov...

Euromonitor International's Ready Meals in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.