Ready Meals in Cameroon
READY MEALS IN CAMEROON
Euromonitor International
November 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Low Consumer Awareness Hampers Growth
Increasing Presence of Modern Channels Sustains Ready Meals Sales
Competitive Landscape
Ready Meals Highly Fragmented With No Leading Player
High Price Positioning of Most Brands Hampers Sales
Category Data
Table 1 Sales of Ready Meals by Category: Volume 2013-2018
Table 2 Sales of Ready Meals by Category: Value 2013-2018
Table 3 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 4 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 5 Distribution of Ready Meals by Format: % Value 2013-2018
Table 6 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 7 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 8 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 9 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Executive Summary
Packaged Food Records Strong Retail Value Growth
Rise of the Middle Class Fuels Sales of Economy and Standard Packaged Foods
A Mix of Domestic and International Players Characterise the Fragmented Packaged Food Market
Traditional Grocery Retailers Characterise Sales, Despite Rise of Modern Grocery Retailers
Packaged Food Set To Record Positive Growth Over the Forecast Period
Foodservice
Sales To Foodservice
Category Data
Table 10 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 11 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 12 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 13 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 14 Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 17 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 18 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 19 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 20 Penetration of Private Label by Category: % Value 2013-2018
Table 21 Distribution of Packaged Food by Format: % Value 2013-2018
Table 22 Distribution of Packaged Food by Format and Category: % Value 2018
Table 23 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 24 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 25 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Ready meals saw reasonable growth in retail current value terms in 2018. However, the category did not see a strong consumer shift towards packaged ready meals products. This was due to the strong culture of home cooking, minimal marketing activities and because products remained too expensive for the majority of consumers. As a result, high unemployment and the rising penetration of foodservice channels hampered growth in ready meals as people preferred the cheaper option of going out to eat ra...
Euromonitor International's Ready Meals in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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